Influencer marketing has become one of the most valuable and effective ways for brands and brand marketers to engage audiences that spend hours each day on social media platforms and expand brand awareness by leveraging the relationship between YouTubers, Instagrammers, Snapchatters, Viners, bloggers, and their fans. The following influencer marketing statistics illustrate the growth of this relatively new marketing strategy and the reasons why many brands are partnering with social media

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It is better to start and fail than to fail to start- that is what experts will tell you about the world of business. There are entrepreneurs and there are people who are able to start businesses. An entrepreneur is not just going to start a business. These people will evaluate the opportunities that are available before they make any decisions to invest in them. If you have watched TV

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‘It bothers me when these kids don’t have what they need,’ says Bilodeau For Tristan Lessard, making it to the Paralympics for basketball is a personal dream. The 13-year-old has scoliosis and spina bifida. He is in a wheelchair but has no problem shooting a ball into a standard 10-feet high basketball net. “It’s all about strategy,” Lessard said. “There are special techniques, special ways to dribble. Of course you can’t use your feet

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Sara Donaldson’s charmed life is well documented on her Instagram feed – photos of her posing in beautiful locations with luxury goods, expensive clothes, sports cars and jets. The 25-year-old is not a rock star or a famous actress, she is the new breed of advertiser. Carving out a niche in the online world with her blog Harper and Harley, the Brisbane marketing graduate with an interest in fashion has

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France hosting Euro 2016 soccer tournament in June Striking a defiant tone, French Prime Minister Manuel Valls says it is “vital” the European Championship in France goes ahead to show the country will not cower in the wake of the deadly attacks in Brussels and Paris. At least 34 people were killed and more than 200 injured after explosions at Brussels airport and subway on Tuesday, and France remains in a

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The event management companies have started their road to success may it be a Silicon valley startup or Multinational firm it all boils to the presentation .The portrayal of the company in an event or a meeting is the image it carries over, it portrays the firm belief and true values of the companies and make a lasting impression on the audience. Event management companies have been on the rise

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The digital age has completely evolved the “word of mouth” concept. Many consumers choose to spread the word of a brand or company they resonate with through direct engagement and advocacy. Candice Charleton from Hootsuite Media states “taking care of the customers that love your brand is incredibly important for a lot of reasons. You’re giving a fantastic customer experience to people who love you. When you look at having

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The New York State Assembly voted 113 to 25 on Tuesday in favor of a bill that lifted a 19-year ban on mixed martial arts in the state, making MMA legal in all 50 states for the first time. After a passionate and often far-flung debate that lasted more than three hours, state assembly members approved Bill S05949A and sent it to Gov. Andrew Cuomo’s desk for a signature. Cuomo

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In order for your business to have a competitive advantage, you need to create differentiation that adds value to your business’s brand offering. Many businesses get it wrong by investing in activities that do little to attract new business. Identify the problems and frustrations that your market has and give it to them. Good marketing relies on factual data, not on guesswork. You should know the problems, challenges and frustrations

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Twitter’s newest ad-format, “First View”, aims to help marketers place their brand story in front of audiences and Twitter users around the globe. It’s starting with video content only, and possibly expanding to other Tweet formats in the future. Maybe those people who comment “First!” on social media posts were right all along. Organizations of all shapes and sizes invest time, money, and resources in social media marketing, and at

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