Even if the Toronto Blue Jays haven’t yet answered any of the big questions they faced entering spring training, a couple weeks of games offer valuable hints. Here’s how those questions are shaping up midway through March… Rotation battle The decision here will have repercussions up and down the pitching staff, and not only in 2016. Manager John Gibbons and pitching coach Pete Walker say Jesse Chavez and Drew Hutchison are
Since the advent of social media, brands have been scrambling for ways to engage fans and monetize from their expressed fandom. More than one billion people are on Facebook, the world’s most popular social media platform, while billions of others are on Twitter, Instagram, YouTube, Tumblr, and so on. With social media as popular as ever, you would think marketing on social media would be a walk in the park.
Robotic athletics and drone racing are on deck. Apparently, the World Drone Prix was just the tip of the robotic sports iceberg. Dubai has announced that it’s holding the World Future Sports Games, a broader competition, in late December 2017. The tech-focused event will include drone races as well as “robotic swimming, running, wrestling and car racing” — basically, it’s the Olympics for automatons. If it’s successful, the plan is
Some brand names like Coca-Cola, Band-Aid and Kleenex have become so well known that they have replaced generic terms for similar products in the English language. Just think about it, in a fast food restaurant, do you ever ask for a cola or a Coke? For a brand to become an eponym is the pinnacle of branding, and while you may not achieve this status with your business (although it
Since influencers mostly reach out to consumers through social networks, influencer marketing becomes a crucial addition to any successful marketing strategy. A study by Tomoson revealed that influencer marketing is the fastest-growing channel for acquiring new customers. It clearly beats other channels, including email marketing, organic search, and paid search. More and more businesses are beginning to realize the power of social influencers over traditional advertising. In this article, I’ll
Instagram is planning to launch some new features in the coming months that offer specific profiles for businesses resembling Facebook’s Pages. According to Re/Code, an Instagram spokesperson revealed a plan in the works to release several new features that would make the company’s advertising strategy look a lot like Facebook’s. Specifically, the company plans to launch some new features in the coming months offering specific profiles for businesses resembling Facebook’s
An ever changing media rights landscape, real estate-driven deals, and more publicly traded assets. That’s how a panel experts described their collective take on the future of the sports business during a discussion at the MIT Sloan Sports Analytics Conference in Boston this past weekend. Speaking to a big crowd that largely wanted to know whether the ballooning rights fees paid by networks to teams and leagues in recent years
“You miss 100% of the shots you don’t take.” – Wayne Gretzky Their names stand alone. Tiger. MJ. Elway. Magic. Serena. Hawk. To look at the list, you’d think they have just one obvious thing in common. They’re sports superstars, of course. What floats to the top here is that professional athletes and entrepreneurs have a lot in common. They’re competitive, they’re passionate, they don’t give up, and they do
God forbid you act like the game is any fun in a sport that actively tries to keep its players from being entertaining. The NBA is the only pro sports league that seems to understand that. So, Goose Gossage is back in the news. Asked the Hall of Fame reliever about Aroldis Chapman, the Yankees reliever awaiting a 30-game suspension after a domestic violence incident, and Goose had some thoughts
Rarely do we experience a story that teaches us truly valuable lessons, grounded in solid decision-making, which makes us rethink our perspective and seed valuable insights. Great Big Story exemplifies how to build a content strategy informed by data and social media, successfully. Chris Berend, Vice President for Global Video Development for CNN and Co-Founder of Great Big Story, and Khalil Jetha, Director of Audience Intelligence, Great Big Story, introduced
