These consumers spend an estimated 18 hours per day surrounded by content channels, which explains why 45 percent of Millennials say they aren’t interested or compelled by traditional content marketing. The average Millennial consumer is so overwhelmed and inundated with marketing messages on a daily basis that it’s hard to penetrate their thick skin and actually engage in meaningful ways. These consumers spend an estimated 18 hours per day surrounded

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The NHL has concluded that rape allegations made against Chicago Blackhawks star Patrick Kane were “unfounded” after completing its own review of the case. The league issued a statement Wednesday saying it considers the matter “closed.” Kane met with NHL commissioner Gary Bettman on Monday in New York City for what the league called the “final stage” of its review. The NHL cited the decision by prosecutors not to pursue charges against

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As a brand or organization, there’s a certain way to direct message someone that is effective if done in the right manner. Here are four ways you can effectively direct message someone as a brand. I was reading a few marketing and social media blogs recently and came across an interesting article discussing whether or not you should direct message individuals as a marketing strategy. Yes. It’s a direct contact to

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Consumers have trust issues with brands. They are skeptical of brand messaging and instead turn to peers to inform their purchase decisions. Consumers want honest relationships with the brands they support. They reward the companies that communicate honestly about their products and shun those that do not. Nearly two-thirds (63 percent) of global consumers claim that they would buy from a company that they consider to be authentic over all

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International Women’s Day was Tuesday. So as with most things dealing with the celebration of women’s accomplishment and the issues women continue to face in terms of equality, this column is a day late and likely a dollar short. The hope remains that words on paper may make a difference. The sad reality is when it comes to gender equality and more to the point getting anyone to take action

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Sponsorship – whether of a sports team or event, a conference or a concert – can be an effective way to build brand presence and awareness for the overall benefit of your business. And it’s not only an option for larger companies. Sponsoring a smaller event, especially if your broader activation strategy is clever, can deliver an excellent return on investment. But how can you do it successfully? First, and

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Amidst “Downton Abbey’s” reunions, unveilings and relationship remedies, a few marketing lessons emerged. The final episode of PBS’ acclaimed series aired Sunday. Though the beloved show had its fair share of goodness, darkness and surprises, the endnote was optimistic, and most characters were given decent—if not joyful—endings. Instead of bidding farewell to the Crawleys, continue their story by using these marketing and PR takeaways: 1. Adopt a moral compass. The

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That familiar putridness has returned for sports fans. A fusion of shock, cynicism and confusion gnaws after Maria Sharapova’s bombshell on Monday night. The five-time tennis Grand Slam champion and the world’s highest-paid female athlete announced that she had tested positive for the recently banned drug meldonium at the Australian Open this January. Sharapova took an unusual but proactive step of announcing the shock news at a media conference in

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Every February, Accenture Interactive launches their annual “state of content survey” to examine the emerging trends, greatest challenges, and key learnings from around the digital content world. Their latest report aims to solve the latest marketing hurdle, and why the operational side of content management is eating up a big chunk of marketing professionals’ time, despite heavy investments in managing the surge of digital content. Today, the modern digital marketing

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LinkedIn’s new targeting feature for advertisers will allow businesses and marketers to use their own data and target demographics to reach audiences in more effective ways. LinkedIn Account Targeting is a new feature that just launched with the aim of improving the way marketers target their campaigns on LinkedIn – specifically through streamlining where Sponsored InMail and Sponsored Updates are seen. Using the LinkedIn Account Targeting service, marketers have the

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