“Getting people in the room increases conversion. We know this.” Ben Hindman, the CEO and Co-Founder of Splash, has spent years understanding the importance of events for customer acquisition. Before founding Splash, an experience marketing platform that maximizes event impact, Hindman ran events for Thrillist. He’s begun to see businesses using events in an interesting way, keeping cost per acquisition (CPA) low while maximizing impressions. In Hindman’s view, “Pizza is

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From his traditional perch at the side of the Octagon on Saturday night, UFC president Dana White could only watch as piles of millions burned in front of him. Holly Holm … choked out. Conor McGregor … choked out. A pair of the sport’s biggest and most bankable stars suffering stunning upsets, turning UFC 196 into a carnage of commerce. Suddenly a year of easy-to-make mega-fights became more complicated, from

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According to Adweek, Shareablee, a social media shop, discovered that Instagram’s user activity rate is quickly catching up to Facebook’s activity rate. Here’s what Shareablee has discovered between Facebook and Instagram’s activity rates in Q2 2014: Facebook garnered 2.5 million brand posts, a year-over-growth of 22 percent Instagram had 493,000 of such posts, a 49 percent year-over-year jump Facebook accrued 6 billion actions (likes, comments or shares) Instagram totaled 3.4

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An effective way to determine whether your social networks are delivering maximum impact is by performing a social media audit and identifying areas for improvement. Here are four major components you should consider in a social media audit: 1. Whether your brand logo or name is shown consistently across different platforms It can be confusing to your audience if your brand logo, slogan, or name is presented differently on different

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A superstar. That’s about right. And if this were anyone else, it would come off as false bravado, the work of a poseur, traipsing in the first day of spring training and talking about greatness like it was preordained. “I always visualized this stuff coming,” he said. “I think it came earlier than I expected. I was ready for it. I’m ready for it, and I’m not going to let

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“We’re gonna break the corporate world from the inside out.” Microsoft just this month released a Giphy plug-in for their Outlook software, and Adam Leibsohn, Chief Operating Officer at Giphy, is excited about it. GIFs have seen incredible growth over the past 12-18 months alone. With over 95 million users, GIFs have become a means of communication that lives at our very fingertips in nearly every form of digital conversation,

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There are 32 NFL teams, and 19 of their owners are billionaires. That’s billion with a “B,” friends. Forbes has compiled its list of the world’s richest people, and a fair chunk of familiar NFL names are there. (I’m not, and neither are you.) The wealthiest NFL owner? Not a surprise: Paul Allen, owner of the Seahawks and a founder of Microsoft. Behind him: Stephen Ross (Dolphins), Stan Kroenke (Rams), Shahid

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The global coffee behemoth Starbucks has 24,000 locations worldwide in 70 countries. Customers can buy grande frappuccinos from Brunei to Brazil to Dubai, as well as in nearly two dozen European countries. But one locale has long been missing from its massive footprint: Italy, the home of the espresso bar. That will change in 2017 when Starbucks opens its first location in Milan, followed by others across Italy, a move

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“It’s what you do in the dark… that puts you in the light.” The latest video released as part of Under Armour’s #RuleYourself campaign is a dynamically inspiring video centered on the USA Women’s Gymnastics Team. On top of the creative and unique content of the campaign, however, figuring out how best to share each new video is critical. Jim Mollica, VP of Digital Marketing at Under Armour, has focused

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As a business, it’s time that you consider the role of social media and how it can help you grow your corporate social responsibility (CSR) footprint. Throughout 2015, we’ve seen hundreds of fantastic examples of successful corporate social responsibility (CSR) initiatives in a variety of different industries. And while every company approaches their CSR efforts differently, it’s clear that social media plays an important role in the success of these

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