A litany of VIPs, including NHL deputy commissioner Bill Daly and players association executive director Don Fehr, plan to gather in Toronto Wednesday to unveil the World Cup of Hockey “countdown clock,” so eager fans will know precisely how many days, minutes and seconds they need to wait until the event starts Sept. 17. Seriously, that’s actually happening. One might think that, with teams entering the stretch drive, hockey executives

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Do the likes of The Rock, Vin Diesel and the Suicide Squad hold more clout than a movie marketing department now? In the past week or two, the big screen take on Baywatch has gone before the cameras, whilst Vin Diesel has been busying himself filming a belated, third xXx movie, The Return Of Xander Cage. It’s anyone’s guess thus far how either of these projects will ultimately pan out,

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Maslow’s hierarchy of needs has long been the not-so-secret weapon of marketers and brand strategists, but can businesses convincingly make a play to help people achieve its upper tiers of esteem and self-actualisation? Rebecca Coleman examines the power of branding for the consumer self. We’re all used to the advertising promise of “buy this to be happier, get more friends, have more sex, be more successful”, but rarely does this

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Holly Holm heard all the business arguments in the wake of her stunning knockout victory over Ronda Rousey at UFC 193 in November. Conventional wisdom was that the smart route for the new UFC women’s bantamweight champion would be to hold out until next July and fight Rousey in a rematch at UFC 200 in Las Vegas, which would bring in a bigger payday than she ever could have imagined

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Meagan Cignoli has a unique set of skills. She’s a successful Viner, artist, photographer, business owner, and seemingly everything in-between. She recently sat down with SMW News to discuss her favorite branded work, her thoughts on the industry, and dispelled some noteworthy advice. Vine superstar and stop-motion extraordinaire, Meagan Cignoli, has had an extremely successful career and is still moving full steam ahead. She recently sat down with us to

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Over the past decade, BuzzFeed has been able to successfully experience tremendous growth in social presence. Through strategic utilization of various social platforms, BuzzFeed was able to emerge as one of the largest social networks in media. Rachel Christensen, Managing Social Media Editor of BuzzFeed, mentions “for a long time, we thought we’d direct our Tumblr audience to BuzzFeed. At some point we realized that no matter how much our

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The U.S. sports team transaction market has been silent for quite a while. That’s odd given the world is awash with cheap money and turbulent equity markets have rich folks are looking for alternative investments. Yet, in MLB, no team has been sold since August, 2012 when San Diego Padres changed hands for $800 million. In the NBA, the Atlanta Hawks were acquired for $730 million last July, but that deal was

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Hard to believe the first month of 2016 is nearly over (didn’t it just begin?) and even as I type this, tactics, strategies and options in the world of social media are changing. I know as a small business owner you’re not only on the lookout for the most effective use of your digital marketing dollars, you’re also looking to easily digest the latest offerings to see how they may

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Since its establishment three years ago at the Royal University of Fine Arts (RUFA), the Reek Sai club has found volunteer work for many students. One who benefited significantly from the experience is Proum Chin Vicheth, who sensed as a freshman that volunteering would be repaid in future opportunities. Mr. Vicheth, now a 21-year-old fourth-year architecture student, has three years of volunteer job experience under his belt. He’s been busy,

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If you want to see the impact that digital technology is having on traditional media, look no further than sports. Live sporting events are seen as the glue holding together the TV bundle, as they’re considered the only real must-see live viewing. But while sports may be key to keeping subscribers hooked into traditional TV, some bolder sports and media companies are looking to new sorts of services to keep

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