Thanks to the release of The Lego Movie, the Danish toy company looks set to extend its “brand connection” to generations of families, even further than it had before. But Lego is not the only brand that will be keen to maintain its currency by connecting with new and ever younger audiences across multi-channels. The much maligned Barbie Doll is still going strong in and out of the home, as is
In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly offers experienced tips on creating and implementing mobile marketing tactics that work. When you set about integrating mobile into your marketing plan, you should begin with the basics: the “who, what, and how” of your mobile strategy. And
Following an injury to lightweight champion Rafael dos Anjos ahead of UFC 196, Nate Diaz has been tapped as a replacement to step in and face Conor McGregor as the new main event on March 5 in Las Vegas. Following an injury to lightweight champion Rafael dos Anjos ahead of UFC 196, Nate Diaz has been tapped as the replacement to step in and face Conor McGregor in the new main event
Rather than paying social media stars, business publication looks to simply connect marketers with experts Many advertisers and media companies are trying to tap into the growing power of influential social-media personalities to reach consumers and make money. Next up is Forbes, but the business publisher is flipping the model a bit on its head. Forbes isn’t looking to pull together a network of YouTube or Snapchat stars who are willing to incorporate
The Golden State Warriors reached 50 wins faster than any team in NBA history. Sounds nice. Doesn’t mean more than that to this group. With their eyes on more than regular-season records, the Warriors improved to 50-5 as Stephen Curry scored 36 points and Golden State bounced back after squandering a 23-point lead to beat the Atlanta Hawks 102-92 on Monday night. The Warriors eclipsed the mark set by the 1995-96 Chicago Bulls, who
Move over, Apple and Samsung. The next big smartphone might be from little-known Chinese brands such as TCL and OPPO. Along with other Chinese phone makers such as Huawei and Xiaomi, Chinese brands have surpassed Samsung in China and are encroaching on Apple’s turf. In the coming years, analysts forecast that these cheap Android phones with not-so-cheap features will likely attract more budget-conscious customers in Europe and even in Samsung’s
As marketers sink more of their budgets into online advertising, consumers grow increasingly frustrated with it. Ad-heavy pages cause slow load times and, in some cases, make getting to the content difficult for readers and social media users. Who wants to watch a two-minute pre-roll before watching a two-minute movie trailer? It’s being served an ad before watching the ad you wanted to watch. The more aggressive and intrusive the
Would the world be different if Neil Armstrong had worn a Fitbit wristband when he set foot on the moon? What if Nixon had been equipped with a cardiac sensor during Watergate? Quantified self for all The Sports & Innovation series n°1 on high-level athletes described how technologies have become essential to monitor athletic performances. Technology is also becoming a part of regular sports practice: Sophisticated high-tech equipment is now accessible for
Private-event dining can represent a boon to any restaurant’s business. That’s especially the case at Sage Restaurant Group, a nine-concept, 12-unit company that operates celebrated brands adjacent to its hotels—among them the popular Urban Farmer, which has locations in Portland, Oregon, Cleveland, and most recently, Philadelphia. Christina Teran, Sage’s corporate director of sales and marketing, had positive memories of Gather, a Cloud-based private dining and events management software, from a
Maher Jaber is co-founder and CEO of BrandFit, a company that he describes as “an online marketplace platform where businesses big and small can hire celebrities to promote their products as easily as booking a cab on Uber or a hotel on Expedia.” Jaber views this unique social media branding as the next big thing in advertising. In an interview with the Investing News Network, Jaber discussed the future of this
