‘I think it’s going to push the sport in a different direction’ Dara Howell now knows what it will to take to defend her Olympic gold medal. The Canadian freestyle skier from Huntsville, Ont., is in Pyeongchang, South Korea this week at an Olympic test event. Howell won slopestyle gold at her first Olympic Games in Sochi two years ago, and this weekend she took on the hill she’ll compete on at the 2018 Winter Games. “It’s just fun
Apple’s showdown with the FBI over access to an encrypted iPhone has been hailed by privacy advocates as a bold idealistic stand against the U.S. government’s overbearing mass surveillance system. That may be so, but it’s also a calculated risk that benefits the company’s bottom line, its reputation in respect to its Silicon Valley competition and the carefully crafted maverick image that Apple has spent years building. To re-cap: On
Finding success through social media marketing is no easy task. It’s truly “what you put in, is what you get out” (for the most part), but just getting started is a challenge in itself. These tools can help make things easier with your social marketing efforts. Social media is the future of modern marketing and there is no doubt about it. WhatsApp recently clocked 1 billion users, and Facebook already
Athletes (and the journalists who cover them) often talk of the new requirement of self-branding. In reality, it’s a new term to the sports world, but not a new phenomenon. Athletes have always been iconic figures in American pop culture, and the personas they build for themselves live on long past their playing days. Take ‘Broadway’ Joe Namath, for instance, who built his image around fur coats and finger-wagging swagger.
However you feel about thin pieces of meat matter nestled between entirely time-proof bread, we’re here to talk about marketing rather than products. McDonald’s may have suffered in terms of both finance and reputation over the years, but when it comes to digital marketing the brand has achieved some pretty impressive results. I’m going to cover 10 of the best digital marketing campaigns McDonald’s has carried out over the last year
Too much “Deadpool” marketing, you say? Moviegoers were bombarded with gifs, billboards, videos and PSAs starring Marvel’s anti-hero heading into last weekend’s opening of the film, leading some to criticize that 20thCentury Fox had gone overboard. But “Deadpool’s” marketing strategy, which started in March 2015 with an image of the “Merc with a Mouth” laying on a bearskin rug, will surely be considered a case study in movie marketing for
Some team’s pitchers and catchers report to spring training today, effectively bringing about the end of winter, as every baseball fan knows. Ever since the World Series ended in November, the countdown has been on, and “How many days until pitchers and catchers?” is the question that asks how long it is until that first sign of spring. It’s a tease, of course, because nobody gets to watch any actual baseball for
Each year billions of dollars are spent on events by marketers hoping to engage with event attendees in a meaningful way. According to the CMO Council, about 14% of total marketing budgets went to live events last year, and other reports suggest that this number will only increase in 2016. While many marketers and event organizers have a rough understanding of what works and what doesn’t work when organizing an
10. Mobile – you can no longer bury your head in the sand For much of the past 5 years, I’ve been one of those marketers burying my head in the sand when it comes to mobile-first. For the first few years, the numbers were stacked to desktop anyway, so there was lots of desktop traffic to acquire, and mobile responsive and mobile web has been good enough. But no
Drumroll, please … The cover of the 2016 Sports Illustrated Swimsuit issue was revealed during a live TV special on Saturday, February 13, and three women were chosen for this year’s honor — Ronda Rousey, Ashley Graham and Hailey Clauson. It’s the first time the cover has been split between three models. Nick Cannon and Rebecca Romijn hosted the TNT special, titled Sports Illustrated Swimsuit 2016 Revealed, which featured a performance from
