Currency has gone from cows to coins to paper to plastic. The next big disruption? We could all be spending digital dough. The next time you pull a tattered $5 bill out of your pocket to pay for a coffee, consider the fact that you’re handling one of society’s oldest and most important inventions: money. Relatively soon after humans decided that we liked living in groups, instead of in panda-style
BrandFIT Inc. is on a mission to bring the human element back to online marketing. Its proprietary platform allows users to book celebrities online to promote brands through 12 major social media platforms. This saves time, money and it allows brands immediate access to celebrities, where in traditional advertising and marketing is much harder to do. 2016 is an exciting time for BrandFIT. At Cantech 2016, SmallCapPower interviewed CEO
In just three years, Facebook went from nearly $0 to $13.2 billion in mobile ad revenue. In Q2 of of 2012, 3% of Facebook’s total revenue came from mobile. Last quarter, Q4 of 2015, mobile accounted for 80% of their total revenue. That’s quite the increase in a short amount of time. It wasn’t long ago that people criticized Facebook for a lackluster mobile experience, where concerns grew louder and
Now we can truly label this a rebuild for the Toronto Maple Leafs. The salary cap implications of Tuesday’s massive Dion Phaneuf trade with Ottawa are significant, and bring the window for when the Leafs should be in an optimal position to start spending money on talent more clearly into focus. You can circle 2017-18 specifically, which comes after an off-season where yet another Tampa Bay Lightning star – Victor Hedman
Millennials are so valuable to businesses and getting more of them on your site can make a notable difference to your margins. But how do you do so? Well, here’s how. 1. Look for the most Popular Social Media Networks As the trendy millennials you hope engage begin to popularize a particularly new social media site, it would be most advantageous if you were there with your marketing strategy. This
The NBA All-Star Weekend will take place north of the border for the first time as Toronto gets the honour of hosting this year’s star-studded event. The league’s mid-season showcase will be an entertaining few days for basketball fans, here’s what to look out for when the three-day long event kicks off on Friday: Battle of East vs. West heavyweights The whole weekend builds up to the final event –
It can be hard to win people’s trust when you’re stalking them. But that’s just how online advertising can seem: You browse for a few pairs of shoes, or some new headphones, or a car, and suddenly with every move you make, ads for those products pop up around every corner on the Web. In a bid to cultivate trust among consumers, the Canadian industry joined a global program to explain
Get ready for customer service via text-messaging. Google is apparently working on an interactive and automated chat app and Facebook announced its Messenger-based customer service initiative last year. Then, just this week, Facebook-owned WhatsApp announced that it was dropping its subscription fee and would instead monetize by letting companies use the messaging service to interact with customers. So while messaging platforms are primarily used today for friend-to-friend communications, we can
SANTA CLARA, Calif. — A reborn Orange Crush might have sent Peyton Manning into retirement with a super end to his career. Von Miller and the impenetrable Denver defense harassed Panthers quarterback Cam Newton all game Sunday, and the Broncos made enough big plays for a 24-10 victory, Manning’s 200th and perhaps last. He wasn’t the star of Super Bowl 50 — MVP Miller seemed to be everywhere on every Carolina play — but
Of all the assets any company owns, its brand is the single most valuable. A bold statement? Sure. But think about it: A brand is the only corporate asset that, managed properly, will never depreciate. Never depreciate. Those are magic words. Patents expire, software ages, buildings crumble, roofs leak, machines break, and trucks wear out. But a well-managed brand can increase in value year after year. Despite this unique characteristic,
