When first starting out, entrepreneurs often stress over packaging and a number of other details, leaving one of the most important aspects of their business as a mere afterthought. The unfortunate truth is that the name and branding that you choose for your business is often able to make or break it, and can be the different between a business rapidly succeeding or just moving on slowly. If you get
Beckie Scott no longer travels the globe in pursuit of medals, spending her time instead skiing leisurely around the Canmore Nordic Centre located west of Calgary with her family. But behind the scenes, the 2002 Olympic cross-country champion is battling as hard as ever for the sanctity of sport. Scott, 41, is the chairperson of the World Anti Doping Agency athlete committee and a member of the review committee that
One of the big themes this year was the Internet of Things (IoT). From a Bluetooth pregnancy test, to yoga tights equipped with wireless sensors that detect movement and offer coaching through an app, to an Internet-connected air freshener that you control with your mobile device, companies are finding myriad ways to embed technology into pretty much everything. There’s no doubt about it: IoT is a category that’s on the rise.
The generation after Gen-Z (some are calling them the “Plurals”) will force marketers to re-think the way content is created, messages are delivered, and revenue is generated. The “second-screen” we refer to today is quickly becoming the first screen, and everyone must adapt. If Millennials changed the game for marketers today, consider what the next generation that follows them will do. Referred by some as “Plurals”, this generation of individuals ages
From Match.com and OkCupid to Hinge and Tinder, online and mobile applications are taking the dating world by storm, however, the algorithm-driven processes used by these sites don’t work for finding agency relationships. Data-centric tools such as Sortlist claim to help marketers find their “soul mate” agency, much like what Match.com promises to do for singles. Sortlist and similar platforms use system intelligence to match an advertising agency and in-house marketers
Mark Cuban is betting on a boom for a sport other than basketball. The owner of the National Basketball Association’s Dallas Mavericks has taken a principal ownership stake in the Professional Futsal League, the league said Wednesday. Futsal is a modified version of soccer, typically played indoors with five players on each team. “Futsal is one of the fastest growing sports in the world and it’s time to make it even
Sure, social media is a cool way to interact with your customers and spruik your small business, but sometimes you need to log out of Facebook and have actual human interaction. Even in our tech-heavy age of smartphones and living online, nothing beats pressing the flesh, says Laura Huddle marketing manager for events listing firm website, Eventbrite. And hosting an event is a surefire way to meet and greet your customers
Meet the small and medium-sized enterprises using social media savvy to scale up their enterprise and get ahead of their competitors With the UK awash with smartphones it has become paramount for small and medium-sized enterprises to dive into new media marketing if they want to stay afloat. Mobiles and social media go hand in hand, and that touch-of-a-button immediacy has transformed the way we search and shop. As such, SMEs
Sport, at its best, has a way of being cinematic. In the spirit of Scott’s unlikely star turn, the Toronto Star examines 10 Hollywood moments in sport. John Scott, the enforcer who became a cause célèbre on his way to being named a most improbable NHL all-star game MVP on Sunday, reportedly is considering offers for the inevitable: A movie based on his adventures. On Monday, TSN quoted agent Ben
The ubiquitous world of marketing is ever emerging and evolving. In fact, one might argue that those charged with the responsibility of influencing the consumer do not have the luxury of standing still for if they do, the trends, the trendy and the trending will simply trample them. Understanding the world we live in and more importantly, the way in which both the individual and collective consumer feels a part
