Category BrandFIT Inc.

Will Canada shut down daily fantasy sports sites? Don’t bet on it

The daily fantasy sports industry is fighting for its survival in the U.S. — fending off accusations that it’s an unlawful form of gambling. But in Canada, it seems to be business as usual for those who like to wager on these fantasy lineups of pro athletes as government and law enforcement agencies have shown little interest in cracking down. Casual sports fans likely know about daily fantasy sports through the aggressive

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GoPro And Periscope Form Partnership For Live Storytelling

With 10 million users, Periscope is becoming the leader of mobile, livestreamed video. Their latest partnership with GoPro looks to go beyond the classic “Scopes” and introduce high-quality, real-time storytelling to people using Twitter and Periscope everyday. Expect to see much more high-quality, livestream videos on Twitter and Periscope. If you’re on Periscope and own a GoPro HERO4 camera, you can now broadcast your content live on Periscope for your

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The Responsibility of an Iconic Brand in A Changing World

Icons are not like any other brand. We love them and every brand wants to be one. In today’s world of constant change, the significance of icons is even more important than ever before as they are beacons of recognition and constancy. We know them, desire them, connect with them—and we expect a lot from them. This sense of expectation about how icons look and behave become most prescient when

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Snapchat Teams Up With The NFL For A Seven-Figure Sponsored Live Story

The most watched event of the year, The NFL’s Super Bowl, consistently attracts the world’s top brands to become advertisers. But this year, some are investing more in Snapchat than TV. The 30-second and 60-second Super Bowl ad spot is the pinnacle of traditional advertising – but this year, ads are getting a digital makeover thanks to the NFL’s partnership with Snapchat. Snapchat is gearing up for its first sponsored

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The Three Fears Sinking Global Markets

January is usually expected to be a good month for stock markets, with new money gushing into investment funds, while tax-related selling abates at the end of the year. Although the data on investment returns in the United States actually show that January profits have historically been on only slightly better than the monthly norm, the widespread belief in a bullish “January effect” has made the weakness of stock markets around

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John Scott says NHL tried to talk him out of all-star game

John Scott, the career journeyman enforcer who was surprisingly voted into the NHL All-Star Game by fans, said he got a call from someone at the league who tried to talk him out of playing in the showcase event this Sunday in Nashville. According to Scott, someone with the NHL asked him: “Do you think this is something your kids would be proud of?” Scott described the incident in a

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Using Social Intelligence For Business Decision Making

In this day and age we are hyperactive online. Social media has brought the authentic, unfiltered voice of the masses to the web and amplified them. Which is great but it has led to an avalanche of data. This data is real time, unstructured, impulsive, many to many, relationship driven and motivated. In 2007 it might have been enough to just monitor social media to see what people are saying

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The Unknown Power Of Spelling Mistakes With Your Marketing Strategy

While most of us hate to admit it, we all make spelling mistakes, if we didn’t we wouldn’t have the need for spell-check. Spelling mistakes have been used for years by marketers, taking advantage of our moments of weakness. The most common use is buying domains which are similar to well known domains with small variations such as a letter missing, letters in the wrong order or a letter added. These

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Global Health Center event aims to improve healthy eating

The Global Center for Health Innovation held its first “Voices,” event series, aimed at bringing together the voices of present and future innovators in healthcare, business and technology. “‘Voices’ is programming designed to start conversations and spark fresh ideas from the intellect and inspiration of global leaders,” said Fred DeGrandis, managing director and chief administrative officer for the Global Center for Health Innovation. “When we collectively come together: our business leaders, entrepreneurs, government

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IOC relaxes guidelines on transgender athletes, sex reassignment surgery

Transgender athletes should be allowed to compete in the Olympics and other international events without undergoing sex reassignment surgery, according to new guidelines adopted by the IOC. International Olympic Committee medical officials told The Associated Press on Sunday they changed the policy to adapt to current scientific, social and legal attitudes on transgender issues. The guidelines are designed as recommendations – not rules or regulations – for international sports federations

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