I’ve seen large incremental budgets dangled to media reps in RFPs for “The Big Idea” throughout my career. However, the rep who is able to tap into these dollars is few and far between. In the last 6 months, I’ve brought in more than seven figures and won The Big Idea budget every time by employing my secret weapon: influencer marketing. Influencer marketing is undoubtedly one of the hottest marketing strategies
Celebrities promoting products and services has become a lucrative way to build brand awareness and credibility. When brands establishing a relationship and connection to popular names in entertainment, sports, fashion, and other verticals, there is the potential to boost sales drastically, especially when the consumer believes the product or service is actually used by the celebrity him or herself. The Numbers Don’t Lie Companies around the world have used athletes
Companies have long looked at resumes and interviews as simply the way things are done, but new technologies are changing this line of thinking in new and exciting ways. Most of the emphasis of this new way to hire is being placed on social media and games. The idea may be unusual, but companies that have employed these technologies to weed out prospects have generally been satisfied by the results.
NextVR, which sponsored Turner Sports’ CES Sports Business Forum, is ready to capitalize on the advances announced at the show, according to Brad Allen, executive chairman at NextVR. NextVR worked with Qualcomm QCOM 1.98% to test its new 820 chip, which is shipping this quarter in new smartphones. Allen says these new phones will provide a more vibrant virtual reality experience by adding head-tracking capabilities and a 4K display that
Mobile is the future of marketing, period. According to an ongoing Cisco initiative that looks into global IP traffic, more than half of all online traffic will come from non-PC devices in 2019. In the same year, mobile and wireless device traffic will likely exceed wired traffic. Currently, 1.91 billion people on earth have smartphones. Every small business can earn a profitable return using mobile marketing tactics, but they may
Global investors around the world fled from risk as a steep drop in the Chinese stock market renewed fears that the country’s economic malaise may spread to the rest of the world. China’s CSI 300 index — which tracks the 300 largest companies listed in Shanghai and Shenzhen — fell 6.9 per cent in intra-day trading before a circuit-breaker was activated, halting all trading. Even with the halt, this was
LONDON — German sportswear company Adidas AG is to end its sponsorship deal with the International Association of Athletics Federations (IAAF) almost four years early because of the scandal surrounding the sport, the BBC reported on Sunday. The BBC said Adidas, whose 11-year deal made it the biggest sponsor of athletics’ governing body, decided against continuing with the contract as a direct result of the doping and corruption allegations that
Internet gambling makes it easier for punters to bet on any event. If you are a criminal looking for a moneymaking scheme, an easy option today is sports gambling. The betting market is vast, global, liquid and pretty anonymous. You simply pay off a few athletes or referees, perhaps threaten them with blackmail or violence, and then put your money on the agreed result. Whereas smuggling drugs or people can
Nearly every profession in the world has conferences and trade shows that bring together companies in the same industry to share the latest news, services and techniques. CES is where the best and brightest from the tech world comes to Las Vegas each January to premiere the latest must-have gadgets. Annual auto shows in New York, Detroit and LA are the must-attend events for car manufacturers to show off next
Branding presents the face and identity of a company to the public. Strong positive branding elements strengthen a brand over time. Veteran companies benefit from time and hard work, over the course of years. However, for a startup, how do you build a brand from nothing? Major brands such as Coca-Cola, Apple, Microsoft already have a brand established, with all of the important branding features in place, and they can
