BrandFIT Inc.

BrandFIT Inc.

A CEO of Harry’s, the shaving startup valued at $750 million, uses a ruthlessly efficient approach to his schedule

BrandFIT Inc.

Andy Katz-Mayfield, cofounder and co-CEO of the men’s shaving company Harry’s, can’t afford to waste time. Since he launched Harry’s in 2013 with co-CEO Jeff Raider, who also cofounded Warby Parker, the company has gone up against established brands like Gillette and fellow startup Dollar Shave Club by being the only major razor-subscription service that makes its own products. Harry’s has raised more than $200 million over the past few years,

BrandFIT Inc.

Facebook Just Tossed a Grenade Into ESPN’s Locker Room

BrandFIT Inc.

Sports Stadium is a new feature that gives sports fans a one-stop location for live scores and commentary. It’s hard not to feel a little sad for ESPN. Not too sad, of course, given that it is still one of the most profitable TV networks on the planet. But when you are on top, the only place left for you to go is down, and Facebook just debuted something that

BrandFIT Inc.

What Branding Experts Think About Coca-Cola’s New Product-Centric Campaign: ‘Taste the Feeling’ replaces ‘Open Happiness’

BrandFIT Inc.

Today, Coca-Cola unveiled a new campaign and traded its 7-year-old slogan, “Open Happiness,” for “Taste the Feeling,” as part of chief marketing officer Marcos de Quinto’s plan to unite the company’s brands globally. With that reveal came 25 new ads which lean heavily on the product itself, another facet of the new strategy. Coca-Cola will position its various brands—Diet Coke and Coke Zero, for instance—within a “one brand” approach, all featuring the

BrandFIT Inc.

Building Your Own Personal Brand on Social Media the Right Way

BrandFIT Inc.

Whether or not you’re aware, you are living your own personal brand. Each and every day you are adjusting, shaping and molding your own brand to other people. What is a personal brand? It’s how you sell yourself and how others perceive you to be. Social media is the physical layout of our personal brand and it must be tampered with carefully to ensure that your personal brand is not

BrandFIT Inc.

Trends Reshaping Social Media

BrandFIT Inc.

Not too long ago, observers on the Internet were witnessing Twitter’s revolutionary early days and the cautious caveat emptor notice about Facebook disguised as Academy Award-winning The Social Network. Now there’s Pinterest for the DIY-inclined, LinkedIn for the professional, Tumblr for teenage thinkers, Instagram for millennials exploring their FOMO, and even dating services doubling as social networking sites. It’s been a few years since it’s been just social networking, now it’s social media.

BrandFIT Inc.

The State Of The Golf Industry

BrandFIT Inc.

The 2015 Masters Golf Tournament is a week away and excitement for the 79th annual event has peaked with Tiger Woods announcing that he will participate and end his two-month leave from competition. While Tiger’s health may be improving, what is the health of the game of golf itself as the 2014-15 PGA Tour tournament schedule kicks into high gear? The golf industry’s economic impact has been reported by various industry

BrandFIT Inc.

10 Qualities Desirable In An Employee

BrandFIT Inc.

Let’s face it, finding the right employee can be just as difficult as it is for an employee trying to find the right job. Working as a coach and consultant for many years, I’ve been able to take an inside look into how businesses choose whom to hire. With that comes an insight into not only the type of qualities an employer should be looking for, but the type of

BrandFIT Inc.

How an Influencer Marketing Plan is Developed and Implemented

BrandFIT Inc.

Many people have grown cynical toward advertising. The say it shows up in every conceivable place, makes ridiculous claims, plays to our most base instincts, and crowds out things that are more interesting and essential. In a world that is saturated by advertising, it is hard for them to trust any of the claims that marketers make. This cynicism is often eroded when recommendations for products come from friends or

BrandFIT Inc.

Toronto-Dominion Bank to lay off hundreds employees in Canada, U.S. to cut costs: sources

BrandFIT Inc.

TORONTO/NEW YORK — Toronto-Dominion Bank has begun laying off staff in Canada and the United States as part of a company-wide initiative to cut costs, according to two sources familiar with the matter. TD, Canada’s biggest lender by assets, started the process by hiring Boston Consulting Group to examine ways to drive efficiencies, the sources said. Following the review, TD informed employees of the job cuts last week and this

BrandFIT Inc.

3 Simple Ways to Speed Up Your Social Media Marketing

BrandFIT Inc.

Social media marketing is a time-consuming process no matter what industry you’re in. It’s no longer just a matter of sharing great content; you have to spend time engaging with your followers, monitoring and analyzing your activity and optimizing paid advertising campaigns. It should be a daily effort—but who really has the time to dedicate to social every day? I know I don’t, but I use tools that make my

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