From bench-clearing brawls to capacity crowds, this could be a series to remember The Blue Jays are riding an emotional high after a dramatic first-round playoff win at home, but in Kansas City they’ll face an equally hot Royals team that’s out for revenge. Here are seven key storylines to watch for in the best-of-seven American League Championship Series, which begins tonight at 8 p.m. ET. Bench-clearing antics What, the
Two of the main reasons social media marketing appeals to small businesses are the low cost of entry and the ability to interact with customers and prospects directly. Yet time and personnel resources are required to do it properly. These 13 infographics provide quick references to facts, tips, and strategies that will help small businesses streamline their social media marketing processes, increase online visibility, and foster customer engagement. (Click the
How do you sort through the clutter and find the conversations that matter to you on social media? For social media managers, it’s particularly important to isolate Tweets that contain customer questions in order to use their social media channels to achieve the most important goal—quick and helpful interaction with customers. With Hootsuite Pro’s advanced Twitter search capabilities, you can save both time and energy when it comes to your
Microsoft and Google have agreed to end a five-year battle over patents. Eighteen lawsuits had been active between the companies, relating to uses of technologies in mobile phones, wifi and other areas. Details of the deal were not shared, but in a joint statement the firms said they would “collaborate on certain patent matters”. It is the latest move by technology firms to keep patent rows out of the courts.
Who are social media influencers? An individual’s online reputation factors in social media influence, which means the more influential you are on social media, the better your reputation is. Search engines like Google also factor social media influence into pageranks. With the emergence of influence marketing, a form of marketing that focuses on key individuals versus a target market, there has been more pressure on organizations to seek out social
Social-media marketing can be overwhelming for anyone, especially small-business owners and solo entrepreneurs. There’s a lot of pressure to be everywhere at once — to be fully active on every social-media site out there. Of course, this isn’t realistic. Social-media marketing takes time. Fortunately, there are several ways you can save significant amounts of time as you work to spread the word about your business. Here’s how to save at
Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW. Social media marketing functions best when audience dictates channel and message. Today, though, much of our marketing efforts are backwards. We think a channel such as Facebook will deliver an audience, but a channel merely delivers a message to an audience we have already built. Your audience is a critical asset, and social media
Are you looking to increase your visibility on Instagram? Have you considered reaching out to influencers? Partnering with influencers increases reach, brand awareness and revenue. In this article you’ll discover five brands tapping into the power of Instagram influencers. Why Use Influencers on Instagram? With more than 300 million users, Instagram has become one of the most engaging visual platforms. Product promotion is key on the platform, and there is
At least 58% of marketers who have been using social media for three years or longer state that it has helped them boost sales. On average, marketers spend between four and six hours on social media each week. While marketers do struggle with lead generation and measuring ROI on social, there is no question that social media a critical piece of your marketing mix. “The goal is to ensure that
Just a few decades ago, businessmen would have balked at the idea of video chats or digital time management. But thanks to the rise of tech, it’s easy to instantly connect with a colleague in Europe or develop an app. Technology’s influence spans companies and industries — and it continues to change and revolutionize everything it touches. The content-marketing industry is no exception. Here’s how technology’s Midas touch has turned
