Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and —
As opening nights in the city that never sleeps, Brett Cecil’s run as closer of your 2015 Toronto Blue Jays lasted as long as flickering bulb outside the Shubert Theatre on Broadway. Cecil faced four hitters in Game 2 of the season at Yankee Stadium, retired one and blew the save. Glory Days and Moose Murders were Broadway plays which had a run of exactly one show. After Cecil’s
Number of engineers on ‘Project Titan’ is tripling, Wall Street Journal reports Apple is speeding up work on a project that could lead to the California tech giant building its own electric car, according to a new report. The maker of iPhones and iPads is tripling the number of engineers on the project, code-named Titan, and has set a “ship date” of 2019, the Wall Street Journal said Monday. The newspaper said that could just be
Before social media showed us the importance of brand transparency, celebrity endorsements ruled the world of traditional marketing. Global giants normalized the practice to the point where few instantly recognized the oxymoron in an athlete’s endorsement of McDonald’s Happy Meals. Indeed, there are more than a few holdovers from the era of traditional marketing that still persist. We still have a soft spot for putting famous faces alongside brands. Even
Even if consumers really like a product or service, they’re not likely to share those feelings on Facebook or Twitter, new research suggests. Instead, social media users are more likely to express their opinions about products in face-to-face social situations, according to a new study in the Journal of Consumer Psychology. Researchers said this is because most users usually have a wide range of friends or followers on social media
Canada’s economic future The Globe and Mail last night hosted a debate among Canada’s three main party leaders in the run-up to the Oct. 19 election. Read our complete coverage. Life in Toronto, Montreal Toronto has one of the world’s most expensive cities, yet pay levels are lagging, a new study suggests. And Montrealers have it much better, says the report from UBS. The annual study by the Swiss bank,
Toronto sends five prospects to New York for a forward considered one of the fastest players in the NHL. The Maple Leafs got a whole lot better in many ways when they acquired speedster Michael Grabner from the New York Islanders as training camp opened Thursday. They gave up five prospects — none of them particularly high-end, all holdovers from the previous regime — for a skilled 27-year-old with one
The diminishing effectiveness of conventional advertising and the rise of social media have led more and more brands to embrace content marketing. More and more companies are seeing themselves not just as advertisers, but as publishers, launching digital newsrooms, podcasts, and other forms of branded content in order keep their brands, perspectives, and value propositions in front of customers. Yet even as companies have embraced their new role as content
The time it takes a reader to engage with your marketing collateral has not mattered much—until now, because the average attention span of an adult shrank from 12 seconds to 8 seconds over the past decade, according to the Statistic Brain Research Institute. You now have to capture your reader’s attention at the earliest stage of their journey with your company. If you don’t, you may never connect. So the
Dozens of cab drivers filled the seats of Toronto City Hall as officials met to discuss regulations for Uber. “The fact is that technology has changed this business,” Toronto Mayor John Tory said Wednesday morning. “I have great sympathy for the plight of taxi drivers and others in the business because their business is being changed by technology.” Tory made the comments as he arrived at City Hall ahead of
