Category BrandFIT Inc.

Blue Jays look to get back on track in Atlanta

The Toronto Blue Jays will try to end a two-game slide when they face the Atlanta Braves in the second of a three-game set in Atlanta on Wednesday at 7:10 p.m. ET. Although the Braves have won just four times in their past 28 games, they managed to hold the top five hitters in the Blue Jays’ lineup to one hit in 19 at-bats with eight strikeouts in the series opener, a 3-2 Atlanta win on

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The 5 Ultimate Content-Marketing Tools

Content marketing is fast becoming the standard. While the premise of providing valuable content for your consumers is great for relationship building and creating die-hard fans, it can take time and energy to properly manage. All the typical social-media platforms and marketing tools must be deployed and consistently updated with content. That can be overwhelming as you try to wrap your arms around managing the writing skills, social-media skills, video-production

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What You Need to Learn About Influencer Marketing From Kim Kardashian

Kim Kardashian has lessons for your brand’s influencer relationships Though she’s no longer the most followed person on Instagram, it’s safe to say that Kim Kardashian is pretty influential. Recently however, that influence and a particular post she made has brought some unwanted pressure onto the reality star. You won’t typically find celebrity news on this blog but the post that was shared and the reactions to it has a

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Hands on: Google’s Project Tango can see the world in 3D

British developers can finally get their hands on Project Tango, Google’s 3D-mapping tablet that uses a variety of sensors to map the physical world. Project Tango’s development kit — a prototype that until last month could only be bought in the US — is now available in the UK for £256. Launched in March 2014, Project Tango hopes to become an essential new tool for creating 3D models of the

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8 Steps to Influencer Marketing on Twitter

Recently, I presented a webinar with Leadtail titled “How Top Marketers at Mid-Size Companies Engage on Social Media.” The webinar related to a Social Insights Report that DNN and Leadtail collaborated on. In the report, we provided insights on how marketers at mid-size companies use Twitter: the links they share, the brands they retweet, the users they mention and more. Among the lists included in the report are the “Top

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Harper Hammers Rivals Over Stance on Small Business

OTTAWA—Stephen Harper delivered a two-pronged attack Sunday against his main rivals for their positions on small business while playing up his own credentials as a steward of the economy. Campaigning in the Ottawa-area community of Stittsville just days before a leaders’ debate on economics, the Conservative leader strove to set himself apart from the Liberal and NDP over their stances on small business tax cuts. “The opposition is worse than

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4 Ways to Establish Yourself as an Influencer Online

Want your business to appear in Entrepreneur magazine? Tell us how you’re empowering employees, and you could be selected for a full-page promotion provided by Colonial Life. You’re excellent at what you do. You’ve been in your industry for a number of years and have dealt with a variety of situations that would qualify you as an expert by anybody’s standards. Now is the time to divulge your knowledge to your

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What business owners can learn from politicians

Expect a colourful fall, and I’m not referring to the leaves changing colours. It’s election season, so expect to see campaign signs scattered throughout neighborhoods and local businesses. While you may not follow every debate or new political announcement, it’s important to at least have a basic understanding of the various platforms and campaigns. Not only will being informed help you decide what you believe is the right party to

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Leafs to honour Mats Sundin with statue on ‘Legends Row’

Bower, Sittler, Kennedy already immortalized Mats Sundin idolized Borje Salming growing up. Soon he will be bronzed next to his hero on the Toronto Maple Leafs’ Legends Row. Sundin, the franchise leader with 420 goals and 987 points, will be the latest Leafs star to be immortalized as part of the monument outside Air Canada Centre when his statue is unveiled during the team’s fan fest Saturday. “Borje Salming and

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3 must-have news apps for CMOs and digital marketers

These three mobile apps, for iOS and Android, can help marketing professionals stay current on the latest digital marketing news. CMOs, SEOs, SEMs and other acronymic professionals toiling in the world of digital marketing have a lot to keep up with. Google changes its algorithms constantly, Facebook is always testing new things — and that’s on a slow day. These three apps can help, by feeding you the latest digital

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