The Toronto Blue Jays find themselves limping into New York after two lopsided losses. At least the starters got some extra rest. David Ortiz hit his 498th career home run, a three-run shot to cap a four-run third inning, and the Boston Red Sox beat AL East-leading Toronto 10-4 on Wednesday night, sending the Blue Jays to just their second series loss since late July. Manager John Gibbons took out
Social media marketing is not all about getting more likes, shares or followers. It is actually more than that. You can use those social sites in promoting your brand, driving traffic to your site and increasing conversions. There are several tips that you can follow but there is no one-size-fits-all strategy. The list below will help you somehow manage your social media accounts on a daily basis. Monitor Mentions
Visual marketing has become a critical component of reaching target customers in today’s competitive business landscape. In fact, 20 percent of marketers report that their visual content has been twice as effective than their text content. The reason is the power of visual marketing. To boost that power even more, consider using image tagging to give your images enhanced context while also making them easier to locate. Image tagging, or the
The Toronto Blue Jays aren’t showing any signs of slowing down. In fact, they look like they’re getting better. With the meat of their order — Josh Donaldson, Jose Bautista and Edwin Encarnacion on fire — Russell Martin looks to have regained his health while manager John Gibbons has pulled slumping Troy Tulowitzki from the leadoff spot in an effort to get his bat going. The revamped batting order that
TORONTO — Mark Shapiro brings two decades of baseball and business experience to the Toronto Blue Jays as their next president and CEO. The Blue Jays named Shapiro as the successor to longtime executive Paul Beeston, with the former Cleveland Indians president set to take over at the end of this season. “This opportunity for me is the right challenge at the right time,” Shapiro said at a news conference
Taking a look back at another week of news from Cupertino, this week’s Apple Loop includes the confirmed launch dates for the iPhone 6S and 6S Plus, details on pre-ordering and retail dates on the new smartphones, the new camera technology in the iPhone 6S, the risky move to include Force Touch, the cancellation of the iPhone 5C, a customized gold iPhone 6S, Tim Cook’s response about Apple and the
2015 will be all about learning how to effectively market your service online with the power of videos. As popular social platforms like Pinterest and Facebook now provide services for uploading and sharing of videos, there lies no doubt about the fact that video is now a powerful social media marketing tool that organizations must include in their marketing strategy for better audience engagement. Why engage audience with a video
CEO leaves company amid data hack that exposed account info Noel Biderman has stepped down as CEO of the Toronto-based infidelity website AshleyMadison.com and its parent company. Earlier this month, hackers released details of millions of email addresses, billing information and account details tied to the site. Biderman’s own emails were released as part of that breach. Avid Life Media Inc., the company that owns the site and many others, announced Biderman’s move in a short press
ARLINGTON – The shock and dismay on Jose Bautista’s face said all you needed to know. One second, the Delino DeShields single was zipping across the grass, heading for Bautista’s glove. A split second later, it was behind him, trundling merrily toward the right-field wall, while DeShields rocketed around the basepaths, following teammates Bobby Wilson and Hanser Alberto home. “You could tell by my reaction,” Bautista said, after his three-run error opened
Would you say marketing is art or science? I’d say the best campaigns involve a little of both: You need art to inspire, and you need science to analyze and measure. Influencer marketing is no different in that it involves a blend of strategy and creative, but the reason it works so well has less to do with numbers and far more to do with human connections. That doesn’t mean
