Influencer marketing campaigns generated impressive results in H1 2015 Marketers have seen success with influencers. And based on data from RhythmOne (formerly Burst Media), their effectiveness has continued to rise in 2015. The analysis found that the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014, at $9.60 for every $1 spent, vs. $6.85 last
Toronto-based miner Centerra Gold says former CEO Leonard Homeniuk has been rearrested on corruption charges in Bulgaria after first being detained by authorities last month. Homeniuk was taken into custody in late July while on vacation with his family after the Kyrgyzstan government issued an international arrest warrant for him on corruption charges. John Pearson, a spokesman for Centerra Gold (TSX:CG), said Homeniuk had been under house arrest in the
Manchester United have agreed a deal with Turkish side Besiktas for goalkeeper Victor Valdes, according to Sky sources. The Super Lig club’s manager Senol Gunes, a former goalkeeper himself, will make the final decision on whether he wants the Spaniard and discussions over personal terms will take place if he does. Besiktas sold their reserve goalkeeper Cenk Gonen to fierce rivals Galatasaray on Tuesday and that has freed up space
The way we consume content has changed so much over the past decade. People no longer adhere to a broadcaster’s schedule. In fact, they simply don’t have the attention span to retain traditional forms of marketing. Enter influencer marketing, a form of marketing that has been around for decades, yet has been redefined for the digital age. In the past, influencers needed to use verbal word of mouth to influence
What do social media marketing, professional wrestling, and magic all have in common? Trompe-l’œil, to borrow from the French. It’s all a “trick of the eye” – a play on perspective. We are led to believe we see something one way, when what’s going on beneath can be rather different. When we see a magic trick, we know that there’s a rational explanation behind the trick. But the trick is
TORONTO — The Toronto Stock Exchange plunged Monday morning, part of a global downturn affecting markets around the world. The market’s benchmark S&P/TSX index was down about 348.39 points at 13,125.28 shortly before noon, representing a drop of 2.6 per cent from Friday’s close. Earlier in the day, the Toronto index traded as low as 12,705.17 points, down as much as 768.5 points or 5.7 per cent from Friday’s close.
We predicted it would be bad. We just didn’t think it would be that bad. Orlando City bench boss Adrian Heath couldn’t have imagined what went down at BMO Field Saturday night — especially when you consider Toronto FC had already dispatched City twice this season. “I think we will be a lot better than last time,” Heath told the league’s website ahead of a match with massive playoff implications.
Mobile marketing brought brands closer to consumers, allowing communication throughout the day (and night) no matter where they were. This created the ‘always-connected’ consumer and gave businesses the ability (privilege) to communicate their messages to consumers all the time. This was abused by many businesses, who bombarded customers, generating the need for more types of mobile marketing channels, which were in turn, abused too. Mobile allowed us to reach consumers
Iain Klugman is CEO of Communitech. Kevin Lynch is vice-chair of Bank of Montreal . Each September, thousands of new students stream into Ontario’s universities, carrying their clothes, books and increasingly global ambitions. The question for Ontario and Canada is: Where will those ambitions ultimately take them? If they are technically brilliant, entrepreneurial and highly motivated, as many of our graduates are, Silicon Valley will beckon – and it has
Social media is a little bit like a party in the way that we go there to talk and if someone starts yelling advertising messages, they generally annoy most people. As time goes on, it’s becoming more and more crowded, with everyone vying for attention. Somebody invited too many sales people, and consumers are in high demand. The host of the party, a Mr Zuckerberg has recently decided to rent out loud
