According to a new study from Regalix, social media marketing today is largely used to build awareness and exposure, though 80% of respondents say revenue generated from social media marketing is less than 10%. However, the budget for social media marketing appears to be allocated more generously, with 28% of respondents claiming their social media spend to be between 10% and 25%. The study spoke to senior B2B marketers to
Toronto Blue Jays’ recent surge into serious postseason contention has energized the city’s playoff-starved baseball fans – and is boosting the fortunes of businesses near Rogers Centre, too. “The Jays’ winning streak has helped 100 per cent,” said Frederico Munoz, bar manager at Milagro, a Mexican restaurant in downtown Toronto. “We are seeing almost twice as many customers. It’s been a full house here every night there’s a game.” While
Researcher questions new rules on financial sustainability Olympics officials say new rules meant to make hosting the Games more affordable would also cut the cost of bidding for the international competition. But at least one expert disputes those claims, saying the new measures brought in by the International Olympic Committee only pay lip service to financial sustainability and won’t make the pitch or the Games themselves any cheaper. Financial concerns
It’s well documented that companies with a defined strategy are the ones that experience the most success on social. For others, the challenge is knowing where to start. According to Gretchen Fox, cofounder of the social strategy and training agencyMade To Order, the social media marketing industry is operating under the guise of nascence, but that’s not the reality anymore: The industry has been around long enough that we need
Marketers need to try out different social media channels to find out exactly which ones best suit their business model. About 99% of marketers say that they market their businesses using social media. But the social networks they prioritize differ for business-to-consumer (B2C) marketers, compared to business-to-business (B2B) marketers, according to a recent survey from Social Media Examiner. Facebook is without a doubt the ideal platform for B2C marketers. In fact, it is
TORONTO (Reuters) – World number one Serena Williams was dumped out of the Rogers Cup semi-finals 3-6 7-5 6-4 by rising Swiss talent Belinda Bencic, who will meet Simona Halep in Sunday’s final after the Romanian second seed beat Sara Errani in straight sets. Saturday’s defeat was just the second in 45 matches this season for Williams, who has won the first three grand slams of the year and will
Should John Tory decide to bid, it would almost certainly become a federal election issue Toronto Mayor John Tory has a big decision to make, a decision that looks to be his alone, and he doesn’t have much time. He has to decide by Sept. 15 whether Toronto will submit a formal bid to host the 2024 Summer Olympic Games. Technically, it is a country’s Olympic committee that sends along the
Long gone are the early days when social media was the job of an intern or the responsibility of one person in an organization with few resources to support it. Today, “social” has matured into an integral part of a brand’s marketing mix. But as the saying goes, with great power comes great responsibility. Activations that are social by design actually go well beyond the responsibilities of an organization’s social
Ryan Goins hit a home run and pitcher Mark Buehrle was solid as the Toronto Blue Jays won their 11th game in a row on Thursday with a 4-2 home victory over the Oakland Athletics. Buehrle (13-5) had two strikeouts and allowed seven hits and two runs over seven-plus innings as Toronto (64-52) extended its winning streak. Aaron Sanchez pitched a scoreless inning of relief while Roberto Osuna earned his
It’s been reported that as of 2015, roughly 73% of all Americans have at least one social media profile – up from 48% just five years ago. Keeping up with this massive movement to social media has long been a business concern. A lot of businesses still struggle with understanding how to use social media effectively. As a business owner, it can be tempting to want to jump right in
