BrandFIT Inc.

BrandFIT Inc.

5 Surefire Ways to Wreck Your Social Media Network

BrandFIT Inc.

Technology has made staying in touch with personal and professional networks easier than ever before, whether it’s using contact-management software like Salesforce or social media channels like LinkedIn or Facebook. Today, a strong and vibrant online network is as valuable as a Rolodex was to a salesperson in the 1950s. But unlike the clunky rotating card file, these digital networks are easily destroyed. To protect your network (and you really

BrandFIT Inc.

Microsoft lays out its top 3 priorities — and none of them mention Windows

BrandFIT Inc.

Microsoft’s strategy is changing. After years of focusing on its Windows operating system, Microsoft makes clear in its 2015 financial filing with the SEC that the company is pursuing a more balanced strategy divided between Windows, its cloud offerings, and its productivity suite. In the document, Microsoft has an entire section titled “Our vision” that lays out the company’s top three priorities for research and development for the coming year.

BrandFIT Inc.

Blue Jays pitcher Price already winning hearts

BrandFIT Inc.

TORONTO – Only 17 months ago the Blue Jays were having clandestine meetings and talking behind closed doors about removing bits of committed cash from five piles and putting it into a larger one. With cash spent and none on the horizon from Rogers Communications, an elaborate plan was devised where Mark Buehrle, Jose Reyes, R.A. Dickey, Jose Bautista and Edwin Encarnacion would restructure their contracts so the Jays could pay free

BrandFIT Inc.

10 Essential Skills a Social Media Manager Needs To Have on Their Resume

BrandFIT Inc.

Only 10 years ago the social media manager role was not even a job or a career. It didn’t exist. Facebook was barely a year old and was still just a way for people to connect to other students online. The term social media marketing wasn’t in the lexicon. Fast forward a decade and every organization must have a social media manager, whether full time or part time. They need

BrandFIT Inc.

Breaking down Blue Jays’ trade for David Price

BrandFIT Inc.

Lefty David Price was 22 the first time we saw him. He was the same age as Daniel Norris is this year. Then-Tampa Bay Rays manager Joe Maddon brought in Price in Game 1 of the 2008 American League Championship Series at Tropicana Field. At the time, the No. 1 overall selection in North America from the Vanderbilt Commodores in the 2007 draft had only 14 big-league innings and 141

BrandFIT Inc.

Spending spiked in Toronto during Pan Am Games: report

BrandFIT Inc.

Hamilton, Ajax, Milton also reaped rewards of international sporting event Big spending on tourist attractions, hotels and fast food in Toronto and surrounding event cities turned out to be the unofficial sport of the Pan Am Games, says a new Moneris Solutions Corp. report. The 16-day event, which wrapped up last Sunday at the Rogers Centre with a spectacular fireworks display, also gave downtown Toronto businesses a 7.7 per cent

BrandFIT Inc.

How to Be More Consistent On Social Media

BrandFIT Inc.

You’ve heard the annoying, overused catch phrase, go big or go home, right? Annoying and overused as it is, there’s some good advice in there. When entrepreneurs do social media marketing, too often, they do it reactively and … well, frankly — badly. “I have a promotion! Let me hurry up and Tweet it!… Ahhh, done. Tweeted.” Now all you have to do is update your Facebook status with how productive

BrandFIT Inc.

Car pooling with Uber a success during Pan Am, says company

BrandFIT Inc.

17,500 passengers car pooled during Pan Am Games, says Uber Uber’s latest initiative to win its very public war with the Toronto taxi industry is being hailed a success by the controversial company. Its latest promotion, a carpool initiative during the Pan Am Games, was UberPool, a car pooling trial that allowed passengers to use the high-occupancy-vehicle lanes on Toronto highways. The ride-hailing company says about 17,500 people used the

BrandFIT Inc.

7 WAYS TO MAKE YOUR BRAND MORE AUTHENTIC ON SOCIAL MEDIA

BrandFIT Inc.

Authenticity is a quality that can’t be precisely measured. You can’t report on your company’s authenticity the way you can quarterly sales, gross revenues, or even social media followers. Yet authenticity is vitally important to how well received you are by your target audience, and how much trust they hold for your brand in general. So how can you learn to make your brand as authentic as possible, when there

BrandFIT Inc.

How BrandFIT Inc. Excels in Influencer Marketing (Tips to excel)

BrandFIT Inc.

Think beyond Demographics: Don’t simply focus on the demographics of category of your audience like: Mom bloggers or tech bloggers. Seek Influencers specifically based on their unique interests and passions; based on these two factors, ask yourself: How could they utilize these effectively to help the campaign that you’re planning to launch? Understand their community: Every influencer is only influential because they have built an audience. Understanding their community

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