Star midfielder has calf problem Toronto FC captain Michael Bradley is skipping Wednesday’s MLS all-star game because of a calf problem. Bradley, who is coming off a six-game Gold Cup campaign with the U.S., was scheduled to undergo a scan Tuesday. “We’re hoping that’s it a contusion [not a tear], of course,” said Toronto coach Greg Vanney. “But he’s having some discomfort in the calf and some swelling in there. We’re
Kanye West, Andre De Grasse garner the most Games-related tweets New data show nearly two-thirds of Canadians tuned in to televised coverage of the Pan Am Games, with an average audience of almost 2.2 million watching Sunday’s closing ceremony. Numbers released by the CBC, the official broadcaster for the Games, show more than 22 million Canadians, about 63 per cent, watched at least some coverage of the international competition between
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, 19th Century merchant and political leader Data is the lifeblood of modern business. It is no different in marketing. To compete in the digital age, brand marketers must be experts at profiling, tracking and targeting people across the web and at leveraging this critical data to refine their marketing strategy.
TORONTO — John Tory says he needs to hear from a variety of voices to decide whether Toronto should place a bid for the 2024 Summer Olympics, adding that he wants to “let the dust settle” from the Pan Am and Parapan Am Games first. Tory said at an announcement Monday that he wants to engage in “broad consultation” with members of City Council, the public, the business community, the labour movement and
Companies including Airbnb and Google compare themselves to civil rights heroes, while using their popularity among consumers to nullify federal law. In February, Airbnb chief executive Brian Chesky compared his firm’s defiance of local housing ordinances with that of Gandhi’s passive resistance to British rule. Meanwhile, a tweeter compared Uber to Rosa Parks, defying unjust laws. Chesky quickly backed down after widespread mockery. Companies acting out of self-interest comparing themselves
In the age of seconds-long attention spans, many marketers have clung to the mantra that shorter is better. But it turns out users are happy to engage with long-form content, even on mobile devices. The apparent appetite for long-form content presents an opportunity for brands: With long-form, companies have more space to tell their stories and boost brand awareness. Long-Form, Defined While definitions vary, long-form content is generally considered content
TORONTO – Canadian athletes won more often at the Pan American Games than at any time in history, a record medal haul that reflected the largest team the country had ever sent to the event while also raising a question: Was Canada the only country trying its hardest? Canada won more than 200 medals for the first time at the Games, obliterating the record for most gold medals won. It
From Pitbull to Serena Ryder to Kanye West, each moment of the Pan Am Games closing ceremony was orchestrated to highlight the impact that Toronto had on the games — and perhaps set the stage for a crack at the Olympics. While the closing ceremony shut the door on the 2015 Pan Am Games, it left another one wide open — for the Olympics. Unlike the somewhat meandering opening ceremony,
Time management is tough, huh? The to-do list increases, but the hours don’t, and soon you find yourself cutting back on downtime to compensate for work load. Fear not, it is possible to manage your time more effectively and allow for leisure time with these tips. Schedule your day Lay out a schedule of your day first thing, or the night before, so you know exactly what you need to
TORONTO – A taxi driver “deserves gold medal” in honesty after he returned the wallet of a Cuban athlete competing at the 2015 Pan Am Games, police say. John Strickland picked up Dailenys Alcantara Pacheco, 23, at the Gerrard Square Wal-Mart in the city’s east-end at approximately 12:45 p.m. on Wednesday Toronto Police said Det. Sgt. Ian McArthur wrote in a statement released Wednesday afternoon. Pacheco is a track and field
