Category BrandFIT Inc.

How BrandFIT Inc. Finds The Right Social Influencers For Your Brand

How to Find the Right Social Influencers for Your Brand As mentioned in my previous articles, influencers are a great resource to market your product. With the uprise of social media, companies have discovered a new way to advocate their products to the right audience. All these influencers specialize in niche-based content such as food, fashion, food or entertainment. As a result, a brand can segment their audience even further

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8 Ways to Power Your Customer Service Efforts with Social Media

It is no secret that social media has shortened the distance between a company and its customers. As a result, companies have opportunities at every customer touch-point to impress or disappoint. Customers today are connected with their smartphones and tablets 24 x 7 and often turn to social media as a go-to place for interacting with a brand, making it an excellent medium for a company to build and strengthen

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Pan Am Games survival guide for July 9

Michael ‘Pinball’ Clemons and NBA player Greivis Vásquez carry the torch. The GTA gets an offer to get out of town. A synchronized swimming duo practices their routine, during a training session at the Pan Am Games in Toronto on Wednesday. What you need to know on Thursday while the Pan Am Games are in town. 1. Road closures Bremner Blvd. will be closed to vehicles from Navy Wharf to

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4 Archetypes of Top Social Media Influencers

Did you ever wonder what traits are associated with the top influencers in your industry? An examination of the top social media influencers led to the following 4 archetypes.  Attributes of Social Media Influencer Archetypes Match Strategy Effectiveness In the same way that social media influencers are told to make their  content informative, instructional, entertaining and inspirational,  we can easily identify social media leaders that excel in these attributes. Although marketing

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Facebook CEO Says Telepathy is Coming After Virtual Reality

During his usually glitchy townhall Q&A session on his Facebook page today, Facebook CEO Mark Zuckerberg shared his idea of what a technologically integrated future looks like: and it’s a lot like an episode of Charlie Brooker’sBlack Mirror. Zuck wrote: One day, I believe we’ll be able to send full rich thoughts to each other directly using technology. You’ll just be able to think of something and your friends will

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Pan Am Games could boost a Toronto Olympic bid, IOC president says

Thomas Bach also discusses transgender athletes, committee’s role in politics International Olympic Committee president Thomas Bach sat down with CBC’s Heather Hiscox in a wide-ranging interview that touched on a potential Toronto bid for the 2024 Olympic Games, the IOC’s relationship with human rights-violating countries, and the future for transgender athletes. “I think Toronto could be a good candidate [for the 2024 games] but we still have to see now the Pan Am Games, how it’s working here,” said Bach. “The

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7 Social Media Trends In 2015 That Will Affect Your Internet Marketing

When social media platforms like Facebook and Twitter first came onto the scene, there wasn’t a huge reason to use them for internet marketing beyond ads and some promotion. Throughout 2014, we saw the beginnings of some major changes and integrations of social media into other mediums of marketing and entertainment. It was a polar shift that caused plenty of marketers to switch their tactics. Of course, that’s something anyone

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Three Golden Rules to Social Media Marketing

Anything that we pursue to make our business more successful most often means following the rules. For example, if you are going to engage in a Facebook marketing campaign, then there are certain rules you will need to follow. The same will apply to YouTube marketing or a Twitter marketing campaign. You are soon going to find that the rules are somewhat different for each of these but there are still

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Pan Am Torch Visits Toronto Downtown Core

With the hours ticking down until the Toronto 2015 Pan Am Games start, sightings of the Pan Am torch in the downtown core are about to become a lot more common. The torch made a special appearance in the Pride Parade on Sunday, June 28 before leaving the city again. It will return to Toronto for a special lighting ceremony on Saturday, July 4, making its way along the Bloor

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14 Social Media Hacks from the Experts

Every brand seems to be obsessed with social media ROI nowadays, but achieving fast-track growth on social networks is often a Herculean task for many business owners, marketers, and entrepreneurs. “Post good content on social media and they will come” is a myth. In reality, you need to engineer your social media success by employing smart strategies rooted in research, data, creativity and testing. Moreover, the philosophy of growth on

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