Marketers are starting to take LinkedIn much more seriously – especially B2B marketers. Research shows that more marketers are planning on increasing their use of the professional social network. A recent Social Media Examiner study looked at how marketers are using social media to grow their businesses. It didn’t focus exclusively on LinkedIn, but there are a lot signs within it that point to a bigger focus on the network
Wondering how to celebrate Canada’s 148th birthday? Check out these events in the city. Wondering what to do for Canada Day? Not to worry, there are plenty of events going on around the city: The City of Toronto will be hosting its annual Canada Day celebration at Mel Lastman Square. The festivities, scheduled to start at 5 p.m. on July 1, will feature acrobat circus performances, free face painting, several
Marketers are failing to achieve a customer centric approach to business despite appreciating its vital importance, according to a new report conducted by B2B Marketing and digital agency Squiz. The report shows marketers are convinced that their business should be taking a customer centric approach, with 68 per cent of respondents stating that customer centricity was ‘vital’ to their marketing efforts, with a further 23 per cent describing it as
Facebook already collects information from your photos to suggest tags for your friends when they upload new pictures. Now it looks like the social networking site could be taking things up a level. Researchers from Facebook’s artificial intelligence team have been working on technology that aims to recognise someone even if their face isn’t clearly shown in the photo. The algorithm looks at more than 100 different body parts. It’s
“Tailoring experiences is not a nice-to-have item. It’s a must-have in today’s customer-centric society.” In today’s cut-throat business world, you need to consistently make sure that you’re up to date with the latest trends. In modern day marketing, consumers enjoy a tailored experience with a company that has a human element. The last thing you want to be labelled as is a cut-and-dried entity. To entirely avoid this, ensure that you
The top food events in Toronto this summer are the perfect opportunity to get a taste of our diverse culinary scene while soaking up the sun and maybe a few cold ones. This summer, our calendars are jam-packed with street festivals, BBQs, night markets, and more! Here are my picks for the top food events and festivals taking place this summer in Toronto. Toronto Rib Fest The annual celebration of
Today, consumers are bombarded with messages from marketers about how those marketers’ products or services are better than those of others, and how their offerings will fulfill consumers’ needs and expectations better than the offerings of competitors. As they receive competing marketing messages from different brands, consumers become cynical about which brands to trust and to choose, and which to ignore. So how can marketers make sure that their message
Keeping tabs on your competition is a great strategy for growing your business. Follow these tips, from fellow small business owners, on which tools are best and how to get started. Competitors. Whether you want to admit it or not, they’re out there and they’re hungry for your customers. While it might seem unfair given everything else you need to keep on top of in building up your business, you
Do you want to build stronger relationships on social media? Do you know where to start? Engaging with your social audience on a meaningful level, helps humanize your brand. In this article you’ll find nine ways to make your brand more human on social media. #1: Show a Sense of Humor Humor is an easy and effective way to connect with your audience on social media. The three factors to keep
Are you sharing visual content on social media? Do your images stand out? Creating and curating clever visual content can engage your audience on a personal level. The more consumers relate to you and your company, the more likely they will invest in your social media presence and your brand. In this article you’ll discover seven ways to connect with your audience using social media images. #1: Create Impact With
