Are you talking only about your business on social media? Do you want to publish other types of updates to engage your followers? A common myth about social media marketing is that every post needs to directly contribute to your business’s bottom line. In this article I’ll share seven ways to get people to remember your business and make your social media efforts successful. #1: Develop Relationships Relationship posts establish social
In the early days of digital marketing, brands and businesses could get away with a lot of shady tactics: overwhelming email spam, sketchy banners and over-the-top, aggressive marketing messages. Flash forward to today, consumers are wiser and they have an arsenal of anti-spam and ad blocker tools that promote consumer empowerment and help them keep the nonsense to a minimum. For businesses, this shift in web consumerism means that your
Many individuals do not understand the difference between impressions and engagement. To directly define ‘impression’: “An idea, feeling or opinion about something or someone, especially one formed without conscious thought or on the basis of little evidence.” On the other hand, engagement is defined as “occupation, to attract or involve someone’s interest or attention or to establish a meaningful contact or connection with”. Already recognizing the difference? In terms of social media,
Do you like the concept of Pinterest but want to know how to get more out of it? Or are you a regular user that just isn’t getting much traffic? Well for today’s post I’ve compiled my top tips to help you to get more Pinterest followers. I completely believe that Pinterest is underrated by bloggers. I haven’t got thousands of followers by any means as I’ve only just begun
Puzzled by Pinterest? Lost with LinkedIn? Flustered by Facebook? Today we’re going to look at which social networks you really need to invest your time in. Last week I talked about How to Create a Successful Social Media Strategy and one of the points included identifying who your target audience is and where to find them. Today’s post breaks down the stats and demographics for 6 of the main platforms right
Are you inconsistent with social media? Are you unsure of which platforms are the right fit for your blog or business? Today I’m going to talk you through everything from choosing platforms through to consistent content sharing. In this post you’ll find questions to help you decide what you really want to get out of content marketing, plus social media tips and tricks for maximum impact. Q1: HOW MUCH TIME
Planning social media content across multiple platforms can be complicated. Social media schedules typically include multiple events and wider marketing initiatives; a seemingly simple social media plan can quickly turn complex. In this post, I’ll describe five tools to organize your social media content and create an easy-to-follow posting schedule. Free Tools In my experience, free tools can be just as valuable as paid versions. Free tools are the starting point for most social media
Leveraging your online marketing strategies with social media can do much more than just elevate your customer base. Over time, you start to develop a sense of branding, after which your audience synonymously sees your product as a brand. That being said, in order to get to that point, you need to follow a set of rules; five of which are listed below and are the ones that absolutely matter!
I have taken some ribbing over past versions of my summer reading list by some who felt it was too much like work, that it should be lighter and provide a break from some of the more challenging titles I have suggested in the past. This year’s list attempts to broaden its offering by tapping into a number of different business book categories. This year’s list includes books that inspire
Marketing is the art of getting people to take a desired action. Common desired actions for online marketing include purchasing a product, donating money, sharing a link on Twitter, or signing up for an email list. Marketing shares this definition with the word “persuasion” which, to a large extent, means that great marketers are masters of persuasion. Marketers succeed when they get people to take a desired action, but without
