Influencer Marketing has been a popular topic of discussion in the world of Marketing. It seems that everyone can easily define what it is, especially if you’re a social media expert. However, another topic of discussion is: Should a brand really invest their time and money into these Influencers for their content, ideas and participation? Here’s my honest opinion: Yes! Individuals who are considered to be ‘influential’ have an underestimated
To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve. Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate
Small-business owners face a massive challenge when it comes to marketing their companies and products. Without the proper tools or experience, they can end up spending large budgets with no guaranteed return. The typical customer sees countless ads every day, across a huge array of channels. The chances of a small business successfully cutting through that noise are slim. The way small businesses thrive is through relationships, and influencer marketing could
Influence marketing is often thought of as a relatively new concept—it is not. Influence marketing is a variation of the celebrity endorsement, a concept that pre-dates the athlete on the Wheatiesbox. Influence marketing in the digital age has a great deal in common with the celebrity endorsements we are all familiar with. The differences are not profound. Choosing the right athlete for the Wheaties box is not substantially different from
Could your Twitter marketing use some help? Knowing your audience is key to any successful marketing campaign. This is especially the case with social media marketing, where businesses face stiff competition and short attention spans. Now, Twitter is offering an easy way to improve your Twitter marketing campaigns. The company unveiled its new audience insights tool, which helps marketers gain a better understanding of their Twitter audience and better target
Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. The idea is that if you take the time to identify and build relationships with those influencers, you can leverage them to build your credibility.That, in turn, can help move your buyers down the path to
We are living in unprecedented times. We are in the early stages of an ever-evolving social age that favours storytelling, passionate connection with one’s community, relationship building and progressive thinking over excessive self-centred promotional messaging. If you’re a solo professional or business owner or marketing manager, or you make your living in PR and communications, the fact we can now create and publish our own media, distribute it globally, in
On a daily basis, famous social media celebrities are signing up with our company! Why? Because getting involved BrandFIT Inc. has absolutely no downsides. Don’t believe me? Keep reading. If you’re not already familiar with what BrandFIT Inc. is, check out this link summarizing what we do in detail: https://www.linkedin.com/pulse/article/brandfit-maher-jaber/edit?trk=pulse-edit-nav_art What BrandFIT wants for you. We try to get rid of the “starving artist” stereotype. Our mission is to get talented influencers
The days of businesses having just a website are almost gone, nowadays savvy businesses have a whole host of online marketing collateral, a website, newsletter, sales pages, social media pages and to succeed you need to have a cohesive message or theme. Your content theme will need to explain how your products or services are different from your competitors and how they solve your audience’s problems, all in a single
The past few years witnessed the tremendous rise of social media, pervading the online consciousness of Internet users from all over the globe. It did not end there however as the influence of social media reached beyond commercial and business circles. Hubspot reported that as much as 92% of marketers from surveys performed in 2014 highlighted the importance of social media marketing for their business. The State of Inbound 2014-2015
