Not so long ago, it is fair to say that for many corporations social media was something that they dabbled in only reluctantly. Perhaps hoping it was a fad that would soon go away, executives added Facebook, Twitter and Instagram “buttons” to their websites and hoped that this would make them appealing to the youth markets that everybody seems to covet. At worst, those buttons sat there little used, like
More and more brands are partnering with social media influencers to help share their brand story with a broader online audience. Marketers are collaborating with social media users with large followings and small followings alike, however, what these users have in common is consistency between the lifestyle portrayed in their social media accounts and the lifestyle of the brands that they work with. Whether these users are social influencers or everyday influencers, they can help
Mixed martial arts superstar Georges St-Pierre and a handful of current UFC stars are set to make an “industry re-defining” announcement this week. St-Pierre, along with former UFC champions Cain Velasquez and TJ Dillashaw, fan favourites Tim Kennedy and Donald Cerrone, plus former Bellator CEO Bjorn Rebney, will make the announcement on a conference call Wednesday, according to a press release that was sent out Monday. Details on what the
Spotify has launched a global outdoor ad campaign with the tagline “Thanks, 2016. It’s been weird,” AdAge’s Creativity reports. Different versions of the ads, which will be rolled out across 14 markets, contain localized messages from Spotify, driven by data from listeners and pop-culture topics relevant to events from 2016. One ad in New York City says: “Dear person in the Theater District who listened to the Hamilton soundtrack 5,376
When your social media reach slows down or grows stagnant, it’s time to employ new tactics or switch things up a bit. In this post I’ll outline 6 tactics that can help you gain some quick wins and instantly give a little boost to your social media reach. Here are 6 tactics to instantly boost social media reach for your brand or business. 1. Get Into Video Content Video is a hot
Millennials have been all the rage with marketers for the past decade, but, as is inevitable, a new generation with a whole new set of preferences is coming to redefine your marketing strategies: Generation Z. Nope, it’s not a horror movie — it’s today’s teens. While there is no precise birth date assigned to this group, most choose the mid-1990s to early 2000s. However, what truly defines this age group
When it comes to getting major influencers to help with your marketing efforts, you can be embarking down a treacherous path. While it’s crucial to on-board folks who have a lot of sway with your market, you have to be careful not to rub them the wrong way. In some cases, it can be just as easy to either get ignored by the influencers altogether, or goad them into giving
Think influencer marketing only applies to B2C companies? Think again. Influencer marketing combines the best of two worlds. It has the personality of word-of-mouth advertisement combined with all the power of social media marketing. It’s about identifying individuals who have influence over potential buyers, and optimizing marketing activities around those influencers. In short, credible influencers with a dedicated and connected audience can reinvigorate your sales funnel. In the past, we
TORONTO — Henry Burris called the Ottawa Redblacks‘ thrilling victory over the heavily favoured Calgary Stampeders the most memorable of his three Grey Cup titles. What he won’t call it is an upset. Burris threw three touchdown passes Sunday — including an 18-yard strike to Ernest Jackson in overtime — and ran in for two more to help engineer Ottawa’s stunning 39-33 win in the 104th Grey Cup final. But
Dugout.com to offer exclusive content in partnership deal with 150 players and clubs including Arsenal, Chelsea and Barcelona Almost two dozen of the world’s biggest football clubs including Arsenal, Chelsea, Bayern Munich, Barcelona and Juventus have joined forces to launch a new social media network that aims to replicate the success of Facebook for football fans. Dugout.com, which has also signed partnerships with more than 150 players including Gareth Bale,
