MOSCOW — Russian President Vladimir Putin has promised FIFA that a much-delayed stadium in St. Petersburg will be ready in time to host Confederations Cup and World Cup matches. The 69,000-seat stadium in St. Petersburg has had repeated problems, including worker deaths, cost rises and technical issues. The field wobbles because of a poorly installed mechanism that allows it to slide in and out of the stadium. “It’s a very
Reports claim that Ronda Rousey was so upset after her face off with Amanda Nunes at UFC 205 that she needed to be consoled. Ronda Rousey made her first fight-related appearance during the UFC 205 weigh-ins when she faced off with Amanda Nunes. However, it was an appearance that ended swiftly when she suddenly stormed off the stage, as the reigning women’s bantamweight champion was being interviewed by Joe Rogan.
Celebrities and endorsements have long gone hand in hand. But we’ve gone from “Breakfast of Champions” with Lou Gehrig on the Wheaties box in 1934 and “It’s Gotta Be the Shoes” with Michael Jordan for Nike in 1989, to today, where social media influencers have become the prominent face of global brands. A recent segment on 60 Minutes confirms that what has been coined ‘social media influencer marketing’ has officially
It’s more than just hype. Here are 5 stat-backed benefits of social media marketing. While the importance of social media marketing is generally accepted, the fact that people don’t question its value is all the more reason to think about exactly what its value is. The goals of social media marketing can’t be just to gain likes, fans, and retweets. These things are not ends, but means to an end.
TORONTO — Henry Burris is the CFL’s reigning MOP and a surefire Hall of Famer but a victory in the 104th Grey Cup will cement his legacy as one of the greats and afford him the opportunity to achieve something few are able to — to go out as a champion. Early in the season it didn’t look like this potential storybook ending was in the cards. Burris injured the
Digital technologies have transformed expectations for a consistent customer experience across markets. Consumers now expect to view and receive constant streams of information in real-time, across multiple different platforms and in their preferred languages. The net result is that developing a globalization strategy has evolved from a nice-to-have to a necessity. Yet brands’ expectations for global consistency have been at odds with their ability to execute. Global Consistency and Local
Every few years, a new marketing tactic hits the business world. Most recently, influencer marketing has taken up that title. The practice is defined by using respected and trusted people who will act as promoters of a brand or product, in some capacity. Sometimes, these influencers are paid and sometimes other reciprocal arrangements are worked out. The question is: does it work? The answer is yes. It’s powerful, it’s affordable,
Have you ever wondered how you can effectively use hashtags (#) for social media to increase the reach of your business’ social media posts? Well, a new study conducted by TrackMaven, an integrated marketing analytics software firm, looked into the issue and revealed some useful social media hashtag best practices on Twitter and more. Best Hashtag Strategies for Social Media According to TrackMaven, hashtags serve as a way for people
MONTREAL – They made us wait, but it was well worth it. In one of the most exciting and entertaining Major League Soccer playoff games in recent memory, the Montreal Impact earned a 3-2 decision over Toronto FC on Tuesday night in the first leg of the Eastern Conference semifinals. The sellout crowd of 61,004 fans at Olympic Stadium erupted after goals by the Impact’s Dominic Oduro, Matteo Mancosu and
The Las Vegas NHL organization will be called the “Vegas Golden Knights.” The team officially announced the name and logo at a much-hyped ceremony Tuesday at the Toshiba Plaza next to T-Mobile Arena in Las Vegas. The announcement came after a delay during the ceremony that involved a technical difficulty with the video to announce the name.. “We want our team to be known for dedication, honor, strength, courage and
