Social media platforms and the methods of using them as a marketing tool are constantly in flux. As a new business owner, a million things cross your desk — or phone — each day, leaving you little time to keep up with today’s most important marketing channel. If there’s one bit of information that you need to begin with, it’s this: Don’t jump in headfirst. It’s important to understand why
Social media has become one of the most important tools in a brand’s toolbox, but it’s a waste of time if you don’t know how to use it. Your messaging must be crafted with the sole intention of supporting and reinforcing your brand. There are several working parts that need your attention. Let’s explore them to make sure you’re doing the most you can for your brand with social media.
Just in time for holiday shopping, the Toronto Maple Leafs and Detroit Red Wingsunveiled their uniforms for the 2017 NHL Centennial Classic on Monday. A variation of their current home sweater, the Maple Leafs’ special-edition sweater features a broad white band across the chest. The veins within the Leafs crest are trimmed in silver as a nod to both the NHL’s and the Maple Leafs’ 100th year. The words “Honour,
Messaging app Snapchat is now selling its new camera-clad glasses Spectacles via viral marketing campaign, in which the company is updating its Snapbot locator page to show customer the location of the vending machines in which the glasses will be sold, only 24 hours before popping up in another spot. So far, the Snapbot has made appearances in Big Sur, the Rose Bowl Stadium, and Los Angeles. An Unorthodox Way
Influencer marketing is no longer the new kid on the block – it’s time for marketers to seriously consider influencer strategies when drafting media plans for upcoming campaigns. Not only is influencer marketing an impactful way to reach consumer audiences, but it’s also easily trackable for the brands that employ it. What good is a marketing strategy if you can’t track its impact? A recent study reported that that the
The researchers studied data from a large speciality retailer with multiple locations in the northeast US. New York – For businesses using social media posts with high engagement have the greatest impact on customer spending, according to researchers, including one of Indian origin. Researchers from the University at Buffalo in the US, assessed social media posts for sentiment – positive, neutral or negative, popularity (engagement) and customer’s likelihood to use
A clutch up-and-down, chip and putt in a playoff has made rookie Mackenzie Hughes Canada’s latest winner on the PGA Tour. The 25-year-old from Dundas, Ont. finished off a five-man playoff on Monday morning, rolling in a 18-foot par putt to win the RSM Classic in Sea Island, Ga. The two-time Canadian Amateur champion continued his rise in the golf world and with a win gets a three-year exemption on
Nonprofit company Creative England, an accelerator for startups and ideas in the industries of tech, TV and film, and games, recently launched its very first brand marketing campaign, shining a light on the creative and tech leaders it champions, who got the chance to tell their inspirational stories via user-generated content. Creative England was a big supporter of 3D content generation startup Whispering Gibbon; we wrote about their work in freezing and
Social media is inextricably tied to almost every aspect of daily life. It has changed how we communicate, how we share information, and how we make decisions. Now, instead of turning to television for news and entertainment, audiences look to Facebook and Twitter to learn about the world around them; in lieu of reading magazine articles about where to shop, eat, and vacation, consumers now seek out recommendations from YouTubers,
How do you get people to like and share your content online? That’s the million dollar question, right? More social interaction equals more traffic. More traffic equals even more social interaction, which leads to even more people linking to your content. That creates a storm of Google-goodness, and that gets you ranked higher in search engines. The snowball of traffic, social interaction and backlinks continues. But wait — let’s back up. It all
