The Toronto Blue Jays and Edwin Encarnacion may have hit a snag in contract negotiations, but a return to the team still seems to be possible for the slugger. In an appearance on Tim & Sid Thursday, Encarnacion’s agent, Paul Kinzer, said he and Blue Jays general manager Ross Atkins are still having discussions, and he thinks “the door is still open” for the all-star to re-sign with Toronto. With the
Is there a way to win over global markets using just one marketing strategy and campaign? Dave Took, head of creative development at Kantar Millward Brown, reveals the four fundamental rules of global ad transfer. The topic of using globally produced advertising to support brands in-market can be a point of tension for all marketing teams within global brands. This is unsurprising when you consider that only 20% of strong
For the latest authoritative marketing news, trends, and stats on social media influencers and influencer marketing, subscribe to our industry digest newsletter! What Is Influencer Marketing? How Can It Help My Brand? The way people consume content is evolving. To capture the attention of audiences who spend more time staring at their phones than at television screens, brands must alter their approach to marketing. Influencer marketing, which leverages the power of a
Facebook is unveiling a new feature that should make it easier for businesses to stay on top of conversations across Facebook, Facebook Messenger and Instagram. Benji Shomair, Facebook’s global head of Pages, described the new functionality as “one of our most frequent requests.” Previously, if a businesses wanted to respond to customers on Facebook and Instagram, they had to open separate apps — an increasing challenge as more and more
Montreal’s Olympic Stadium has staged some pretty big soccer games, but next week’s match between the Montreal Impact and Toronto FC will be the most important. Over 55,000 tickets have been sold for the first leg of the Eastern Conference final, and chances are very good that more than 60,000 fans (and possibly even 65,000) will be in attendance on Nov. 22 for the opener of this two-game series. If
American fast-food chain Taco Bell has unveiled its first logo redesign in 20 years. Popular American fast-food chain Taco Bell has revealed its new logo design this week, which replaces previous branding that has been in place since 1995. Developed by creative consultancy Lippincott and Taco Bell’s internal design group, TBD, the revamped logo simplifies existing imagery in an attempt to connect with young diners. The new logo can be
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and —
The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by big brands. Truly defining your business is a critical first step in developing your marketing plan. Through a continuing series of stories, we’ve been examining how to build a compelling brand experience that will
The holiday season is upon us and if you haven’t started to see any holiday marketing campaigns yet, well, get ready. This time of year shouldn’t stress you out. It can be such a fun time to be in business. Many businesses, such as retail, depend heavily on the holiday season that runs mid-November through New Year’s Day. Yes, the fourth quarter can really make a business’ year financially, but
Every week, SN’s Bill Bender will look at the national landscape in college football in “Around the Bender.” This week, we’ll explore the notion of 15-0, a pair of Big 12 standouts, one of college football’s best divisions (you won’t guess it) and the coach that shake up the last two weeks. “Upset Saturday” didn’t blow up the College Football Playoff picture as much as you might think. No. 2,
