The term “influencer” is wiggling its way through the tangled web. And it’s a hard one to catch because no one knows for certain what it looks like. Personally, I think that’s where the biggest challenge lies, because an influencer is like a changeling. It has a different image for every brand and often for every campaign of a brand. Here is my own take on what an influencer is
These tips will help you to create content to share on LinkedIn that will garner interest and spread your content far and wide. Smart marketers know that creating highly shareable content is the best way to spread their message for the least money. When your content is intriguing, people not only click on it, but they share it. They want to be in the know, and sharing witty, insightful content
The best lightweight in mixed martial arts fought at UFC 205 but his name isn’t Conor McGregor. Approximately four hours before the Irish superstar knocked Eddie Alvarez silly to become the UFC’s first simultaneous two-weight champion, Khabib Nurmagomedov was busy showcasing his innate ability to maul any poor soul who happens to be locked inside a cage with him. Nurmagomedov improved to 24-0 in MMA as he ragdolled No. 6-ranked
Frosted Flakes has rolled out a cinnamon version of its classic cereal, a move that the brand said was “100% driven by fan demand.” The new flavor comes months after the Kellogg brand rolled out its “Let Your Great Out” positioning, which targets tweens and dads by encouraging them to “be true to themselves and proudly share with the world what makes them g-r-reat.” According to Frosted Flakes, the new
It’s official: inbounding marketing has replaced outbound marketing as the King of the Hill. As of 2015, companies are three times more likely to see a higher ROI through inbound marketing (getting discovered by customers) than outbound marketing (directly pitching to customers). Even so, many businesses still focus on outbound marketing as a core strategy. Content marketing is arguably the most favorable form of inbound marketing today. At its core,
Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. For one, it offers an easier way to connect with customers and keep abreast of what’s happening in your marketplace. Of the 60 million internet users in the UK, over 38 million
TORONTO – The Toronto Blue Jays began retooling their lineup by reaching agreement on a $33-million, three-year contract with Kendrys Morales pending a physical, a move that that essentially parts ways with Edwin Encarnacion and sets up Justin Smoak to see plenty of action at first base. The deal, as reported by various sources on Friday, comes after a late push to re-sign Encarnacion, a franchise icon, fell short at the
New research suggests that companies that are ‘global, can act local’ during the last mile of a marketing campaign, by activating small business partners and local marketing leaders that can reach consumers with the correct local context and tone. Brandmuscle Report A report published today (November 9) by Brandmuscle finds that 57% of local marketers welcome support from global and national brands that sell through distributed local marketing. Further, local
As 2017 approaches, keep an eye on brands tapping micro- and mid-tier-influencers to create real, meaningful brand content at a massive scale. Influencer marketing has long been considered “content marketing,” but for some reason, it’s still being forced into a box fit for media and distribution. As the CEO of a Los Angeles-based influencer marketing agency, I’m regularly confronted with this misclassification. With key performance indicators (KPIs) that generally revolve around
Life without smartphones is just not possible. Instant messaging has replaced handwritten letters, phone calls and SMS for that matter. Meeting and connecting with people majorly refers to connecting over social media platforms. As the mode of communication evolves, businesses have also modified their efforts in reaching out to their customers. Thanks to the possibility of target ads, social media platforms have become the go-to-place for businesses. So if you
