Category BrandFIT Inc.

Nuggets file protest of loss to Grizzlies after NBA admits to blown call

The NBA admitted officials made a mistake; now the Nuggets want a do-over. The Nuggets officially filed a protest of Tuesday’s last-second loss to the Grizzlies, citing a controversial play with 0.7 seconds remaining in regulation. An errant pass appeared to go out of bounds off a Grizzlies player, but Memphis was awarded the ball after a video review. Grizzlies center Marc Gasol then made a tip-in at the buzzer

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Honest Tea Goes Beyond the Brand

Honest Tea’s #RefreshinglyHonest social sweepstakes (www.honesttea.com), powered by HelloWorld (www.helloworld.com), was the first campaign of its kind for the brand, but it definitely won’t be the last. Between June 10th and August 19th, consumers and Honest Tea Ambassadors (like former Bachelorette Trista Sutter and mommy bloggers Jessica Shyba and Joy Cho) engaged via Instagram, Twitter and Facebook, using the #RefreshinglyHonest hashtag to share authentic moments, stories and truths about their

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Bacardi North American CMO: ‘We are transforming how we engage with consumers’

This is the last installment of The Digiday List of Innovative CMOs series, featuring a handful of trail-blazing brand marketers who are driving the bottom line through digital innovation. Vergara: ‘Moving lots of ad spend’ Bacardi is used to shifting behaviors. Once most associated with its namesake rum, the brand was outpaced by whiskey when customers’ tastes changed. Now to reach those drinkers, and newer ones, its own approach to digital has had

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Pinterest Adds New Checkmark for Ideas You’ve Tried

Pinterest has announced a new checkmark to help people keep track of all the ideas and recipes they’ve tried out in the past. As explained by Pinterest: “Next time you build, visit or make something you found on Pinterest, tap the new checkmark to say that you tried it. You can even add feedback, notes and photos to help others decide if they should give it a go too.” It’s

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Craig Anderson leaves Senators to be with ailing wife

Nicholle Anderson was recently diagnosed with cancer Ottawa Senators goaltender Craig Anderson has left the team to be with his wife Nicholle, who was recently diagnosed with cancer. Anderson took a leave of absence last week, returning on Sunday to make 37 saves in an emotional 2-0 shutout win over the Edmonton Oilers and on Monday was named the NHL’s first star of the week. Play Media Anderson’s initial return

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5 Influencer Marketing Strategies to Increase Brand Awareness

The exponential growth of the Internet during the last decade has made an undeniable twist on the daily lives of millions of people around the world, from the way we use the phone, to how we do banking, to the way we buy or sell products, everything now is done online. image: http://cdn2.business2community.com/wp-content/uploads/2016/11/Is-Influencer-Marketing-The-Future-Of-Marketing-sb-1-14.jpg-14.jpg In the digital era, the way we do business has adapted and evolved to take advantage of

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How the US Election Played Out on Social, and the Role of Social Platforms in the News Cycle

In what it’s safe to say was one of the most surprising US Election results in history, Donald Trump has defeated Hillary Clinton to become the 45th President of the United States. Considered by many poll watchers and pundits to have had no chance at victory, Trump’s message of political change and fighting for the masses resonated with more than 58 million Americans. And whether you agree the outcome or not, it’s clear

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Cristiano Ronaldo extends long-term sponsorship deal with Nike

Nike and Cristiano Ronaldo have extended their long-term sponsorship deal. The Portuguese star has had a contract with Nike since 2003 and wears its Mercurial cleats. In a video released by the Beaverton, Oregon-based apparel maker, he suggested the deal was “for life,” although terms were not released. Ronaldo said in a statement released on Tuesday by the company: “I have a great relationship with this brand, I have great

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Donald Trump wins, America elects an unthinkable president

In a result with colossal global consequences, Republican businessman and former reality television star Donald Trump has been elected president of the United States, defeating Democrat Hillary Clinton and completing an astonishing rise from political laughingstock to leader of the free world. NEW YORK—President Donald Trump. Believe it. Trump pulled off the unthinkable once again on Tuesday, this time with colossal global consequences. The Republican businessman and former reality television

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Twitter Still Might Save Vine by Selling It

Vine may survive after all. Twitter is currently vetting multiple term sheets from companies offering to buy Vine, and hopes to make a deal soon, multiple sources tell TechCrunch. After announcing its plan to shut down Vine last month, Twitter received a large number of bids, including several from Asia. It’s now working to decide who should run the short-form video app. While TechCrunch couldn’t confirm the names of any of

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