Instagram is finally letting users shop what they see in their feeds. The Facebook-owned platform announced last week that it would be rolling out a feature that lets brands tag products in their posts, linking out to a more detailed product page that leads users out of the app (for the first time, outside of an ad or link in bio) and onto a retailer’s website to purchase. The move
Social media marketing has revolutionized the way B2B marketers do business — and the evolution has been rapid. Until a few years ago, only the most forward thinking B2B companies embraced social media marketing. Now it’s accepted practice for just about every business, large and small, and with good reason. As Jacques Bégin, Research Director, Technology and Services at SiriusDecisions, explained, “Successful social strategies are about listening and learning in
Influencer marketing is a powerful way to generate visibility for your brand. The concept is simple: Find an “influencer,” someone in your industry with a large social following and respect within the community. Then get this individual to share your material, engage with you or otherwise mention your brand. A recommendation could instantly net you some new followers and set you up for future opportunities (such as interviews and collaborative content) with
PARIS — Celebrating the best season of his career, Andy Murray cemented his rise to No. 1 by beating John Isner 6-3, 6-7 (4), 6-4 Sunday to win the Paris Masters for the first time. It was his eighth title this year, his 14th in Masters overall. It also ended Isner’s bid for a first Masters title. “I felt really nervous before the match,” Murray said, despite having beaten the
As YouTube knows only too well, a platform is only as good as its newest content. To better support its creative community, YouTube has built dedicated spaces in cities like Paris, New York and Tokyo where YouTubers can access professional studios and equipment. For the first time, Australia will have its own YouTube Spaces in the form of a temporary pop-up at the Australian Film, Television and Radio School (AFTRS)
THE BRONX, NEW YORK – Masterful. There are plenty of ways to describe Toronto FC’s 5-0 destruction of New York City FCon Sunday night before 28,355 spectators at Yankee Stadium in the Eastern Conference semifinals, but masterful is the appropriate adjective to use in this case. Such was the fashion in which the Reds beat up and bloodied NYCFC. Sebastian Giovinco scored a hat trick and had an assist, and
Marriott VP of global brand marketing said the brand is “not trying to be Buzzfeed.” When Arne Sorenson became Marriott’s CEO in 2012, he shifted the brand strategy to target next-gen travelers. A year later, the hotel giant created a website built for millennials, TravelBrilliantly.com, and now Marriott is evolving that site into adigital magazine of the same name. “Travel Brilliantly is something that millennials may not think of instinctively”
A few weeks ago, I sat down with the media director within my agency to talk about a client pitch. We were drilling down their marketing objectives, when we both stopped at a line in their strategic brief that made us roll our eyes. Their target audience? Millennials. It got us thinking – there are certain things you just don’t hear people say. If you ask someone what they want to drink, they don’t answer
Instagram can no longer be ignored by businesses looking to connect with customers via social media. In just five years, Instagram has clocked up an active monthly user base of over 500 million, with over95 million photos and videos uploaded daily. According to a Forrester study of the 50 top global brands, Instagram’s 2.3% follower interaction rate towers above Facebook that languishes with a tenth of that figure. It’s clear that Instagram users
Company: eBay Campaign: eBay Unboxed Agency: Edelman Duration: September – October 2016. Campaign efforts will continue through the end of the year. Online mega-retailer eBay recently teamed up with social influencers, including supermodel Karlie Kloss, to highlight the brand’s focus on new items. Many people perceive eBay as a marketplace only to bid on used or vintage items. However, more than 80% of the products on eBay are new and
