It seemed NHL officials had a point to make, and they’d made it. Two incidents late last season made it clear that NHL officials were waging a campaign of retribution against Nazem Kadri of the Maple Leafs. Retribution for what? We’ll get to that. It was the final week of March, and in a Monday night game at the Air Canada Centre, Kadri hammered Johnny Gaudreau of the Calgary Flames
Building a global media business isn’t as simple as just translating popular articles into different languages. It’s about grasping where, how and why stories resonate, and on which platforms. That’s why BuzzFeed has programmed its Slack, the internal messaging platform, to automatically trigger alerts to its editors once one of its regional stories or videos goes viral. That makes it easier for its editors across different countries to spot what content
With an IPO expected soon, Snapchat’s upping its ads game, meeting with agencies to showcase its latest offerings to help marketers tap into the platform’s huge Millennial audience base. Digiday has reported that Snapchat’s pitching a new set of ad formats, while also highlighting the success of their existing options. The first new product Snapchat’s looking to promote is their “Snap to Unlock” format. Just as it sounds, Snap to Unlock ads
A simple code-word campaign for women feeling unsafe on a date has got global attention since a picture of this poster dotted around bars in Lincolnshire, England emerged on Twitter. It encourages women to discreetly ask for help by going to the bar and ‘Ask for Angela’ – a phrase aimed at alerting bar staff to the cry for help so they can help defuse the situation. The poster also
CLEVELAND — Kris Bryant started to smile even before he fielded the ball. And with his throw to first for the final out, the agonizing wait ’til next year was over at last. No more Billy Goat, no more Bartman, no more black-cat curses For a legion of fans who waited a lifetime, fly that W: Your Chicago Cubs are World Series champions. Ending more than a century of flops,
The millennials have taken the reins as the buying power in the United States. And whether you believe in generational differences or not, the consumer behaviors that have emerged in the last decade are here to stay. The new buying behaviors revolve around research and peer-to-peer communication. This means the days of using slogans like “Kid Tested, Mother Approved” are long gone — unless they are backed up by hundreds
Instagram wants you to shop without always having to interrupt your scrolling with a browser window. That’s why today it will start showing shoppable tags on photos from 20 retail brands like Kate Spade and JackThreads to iOS users in the US. The retailers tag products in their photos, which are hidden behind a “Tap to view products” button. After selecting their product of choice, users see an in-app details
Cleveland failed to close things out in Game 5 on Sunday, dropping a 3-2 decision in Chicago, but maintain a 3-2 series lead going into Tuesday night’s Cubs vs. Indians betting matchup at Progressive Field. The Indians kicked off their playoff run as +1200 longshots on the odds to win the World Series, and were pegged as betting underdogs on the series prices ahead of both their ALDS clash with
With 2.2m followers on Instagram and 2.1m on Facebook, beauty adviser Michelle Phan of Ipsy has built an empire on her YouTube channel praising make-up or blush as well as offering sisterly advice about shampoo. “She’s shown the path forward for a YouTube star,” said Ben Cockerell, director of global marketing at social media analytics firm Crimson Hexagon in the article. “First you get the followers, then you bask in
Benefit U.K. first joined Snapchat in the summer of 2014, but it left a month later following lackluster results. This March — with the platform’s growing audience difficult to ignore — the team gave Snapchat a second chance: A lot has changed in two years. In 2014, engaging with fans meant pushing out images to contacts one at a time and crossing your fingers. Metrics were nonexistent. While measurement remains a concern, today the platform has
