TORONTO – Advantage, Toronto FC. TFC left it late on Sunday evening, but they eventually pulled it out courtesy of a late Jozy Altidore goal to earn a dramatic 2-0 win over New York City FC before 28,220 spectators at BMO Field. Altidore’s goal in the 84th minute, his second of the Major League Soccer playoffs, settled a tense and physical affair between the two teams that featured six yellow
It’s for Nissan’s Rogue, of course. Nissan’s partnership with Lucasfilm was announced earlier this year, when the car company revealed it was working on a limited-edition Star Wars Rogue Oneversion of its popular Rogue model. While we have to wait until November’s Los Angeles Auto Show to see the car, Nissan today put out a TV spot that shows a 2017 Rogue driving through a Rogue One simulation. It’s pretty
Running a successful business is easy, right? You create a product, display some advertisements and people come flocking to buy it. Except it’s never been that simple. And just when companies and advertisers were starting to get a handle on how to sell their products and services, the Millennial generation has arrived to throw off the entire system. Millennials now represent the largest sector of U.S. consumers and will soon
Wayne Gretzky is ready to play hockey again. Before you get excited, it will be in an alumni game Saturday between former Oilers and former Jets in Winnipeg. Still, the Great One — now a member of the Oilers’ front office — is getting back on the ice for longer than a minute or two. Has he been training for this occasion, just to ensure he doesn’t shred any muscles in his 55-year-old body?
PepsiCo kicks off a digital review in Europe, Google holds firm as Singapore tightens branded festival rules and Apple’s loss in China is a gain for local brands. Happy Friday. Here are some of the most important regional stories from around the Campaign global network you may have missed this week. PepsiCo kicks off review of European digital business PepsiCo, which owns the Pepsi, Tropicana and Walkers brands, is reviewing
Sarah Peretz dropped out of college in Florida six months ago to pursue a career as a Snapchat influencer in Los Angeles. Her food-and-beauty-themed stories are done with art and humor, netting Peretz an average of five-digit views per Snap. She runs campaigns for brands like Taco Bell and beauty-and-wellness subscription service FabFitFun. She gives talks on Snapchat marketing at events like VidCon and the Video Summit in Leipzig, Germany. But as
App to disappear ‘in coming months’ Twitter is killing off Vine, the short-form video app it once hoped would complement its text-based network with a vibrant community of independent creators. The mobile app will be discontinued “in coming months,” the company said. A source told The Verge that significant layoffs hit Vine today, though Twitter declined to specify how many at Vine were affected or whether any employees were being
TORONTO – A game that was 10 years in the making proved to be worth the wait for long-suffering Toronto FC fans. Under the bright lights of BMO Field on a crisp autumn night, TFC defeated the Philadelphia Union 3-1 on Wednesday before 21,759 spectators in the first round of Major League Soccer’s playoffs. Toronto advances to the Eastern Conference semifinals where it will face second-seeded New York City FC.
The newest trend in digital marketing is utilizing a micro-influencer strategy. Brands are shifting away from the regular social media celebrity to people with fewer followers. They are now using strategies that focus on the qualitative rather than the quantitative aspects of social media influence to obtain audience engagement. The Influence Of The Micro-Influencer When it comes to influencer marketing, one size does not fit all. Influencers are typically grouped
A salute to the ones who ‘weren’t supposed to be here’ The Cleveland Cavaliers opened the 2016 NBA season with a victory over the New York Knicks on Tuesday night. LeBron James scored a triple double for the league’s defending champions, but he was more focused on the underdogs in Nike’s latest campaign from Wieden + Kennedy, Portland, Ore., which debuted the same night. The Cavs came from behind to
