Why Instagram Stories? Instagram Stories lifts its functionality straight from Snapchat’s own Stories feature. Stories differ from your main Instagram feed in that they lack permanence. They’re photos and videos that last for only 24 hours, and like Snapchat, they can be enhanced with drawings or special filters. But don’t treat Instagram stories just like Snapchat’s, which is a platform that’s meant to be more gritty and raw. For most
As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience with multichannel campaigns designed to engage and strengthen their market share. Whether fans call the game soccer, football or futbol, with 32 teams from 31 host countries, the World Cup attracts an audience speaking many languages, presenting significant challenges for global marketers.
GENEVA — Former Chicago and Boston Marathon winner Rita Jeptoo had her doping ban doubled to four years on Wednesday by the Court of Arbitration for Sport. In its ruling, the CAS judging panel extended Jeptoo’s ban until October 2018 and stripped her of her 2014 win in Boston, plus results, prize and appearance money dating back to April 17, 2014. The Kenyan runner previously lost her 2014 Chicago victory.
![How to Market to Each Generation on Social Media [Infographic]](https://maherjaber.com/wp-content/uploads/2016/10/gen.jpg)
Social media platforms represent an unprecedented opportunity in terms of user data, insight and, ultimately, audience reach. There are now more than 2.3 billion active social media users in the world across the various platforms – and importantly, up to 87% of Millennials, the next generation of consumers, utilize social to stay connected and up-to-date with friends, family and news events. But social is also different from most ad options
“The more followers an influencer has, the more money they can make.” You don’t say! On Sunday evening, “60 Minutes,” the CBS news program that caters mainly to a demographic of Baby Boomers and Gen Xers, aired a segment reporting on a phenomenon that millennials (and readers of this website) are already extremely knowledgable about: social-media influencers. The fashion industry has proven its dependence on influencers — women like Danielle Bernstein,
MIAMI – The off-season is over. And only 1,230 games are left until the playoffs start. So, before they raise that banner in Cleveland and the season finally begins Tuesday night, let’s empty the notebook and go over 10 more things to know going into this NBA season: THE CHAMPS The opportunity is there for Cleveland to get off to a fast start. The Cavaliers play 10 of their first
Dive Brief: Pinterest is starting Pin Collective, a “creative ecosystem” to connect brand marketers with top content creators on the platform, according to a company blog post. The idea behind the new feature is to allow marketers of all sizes, both budget- and production-wise, to produce content that is optimized for Pinterest’s visual format and its users’ unique behavior. The collective will include publishers, production shops and independent creators who specialize in
The CPG co launches new work for Cashmere, Purex and Scotties in different markets. Kruger Products has debuted several new campaigns this fall, including boosting mass support for its White Cashmere Collection initiative. The new work for the Cashmere brand is centred on its annual White Cashmere Collection, a partnership with Canadian fashion designers who create high fashion made from the bathroom tissue in support of the Canadian Breast Cancer Foundation.
If there’s one thing internet pundits love, it’s making proclamations of the demise of a social media platform. This was highlighted after the release of Instagram’s ‘Stories’ feature back in August – in response to the announcement of Instagram’s Snapchat clone, the hashtag #RIPSnapchat quickly became a trending topic on Twitter. But despite Stories being virtually an exact copy of Snapchat’s ‘Stories’ feature, the popularity of Snapchat hasn’t necessarily suffered
CHICAGO — Cursed by a Billy Goat, bedeviled by Bartman and crushed by decades of disappointment, the Chicago Cubs are at long last headed back to the World Series. Kyle Hendricks outpitched Clayton Kershaw, Anthony Rizzo and Willson Contreras homered early and the Cubs won their first pennant since 1945, beating theLos Angeles Dodgers 5-0 Saturday night in Game 6 of the NL Championship Series. The drought ended when closer
