Brands are quickly catching on to the value of influencer marketing. It’s a natural way to connect with Millennials and Generation Z – and to market products and services in a way that’s organic, authentic, and enticing. In particular, social influencers on networks like Instagram have significant value as74% of consumers turn to social media networks for advice before making a major purchase. Investing in these campaigns pays off – and
Whether your motto is “fewer, bigger, better” or if your brand runs dozens of social marketing campaigns a year, reaching customers on social media is a necessity in today’s digital age. Marketers run campaigns for varying reasons—from product awareness to coupon distribution. All in all, social media marketing campaigns can serve a variety of purposes. Regardless of your campaign’s goal, there are certain best practices that all marketers need to
LOS ANGELES — After being maligned and frustrated in the first three games of the National League Championship Series, Chicago Cubs shortstop Addison Russell is joining Javier Baez, his double-play partner, in a coming-out party of the organization’s youth. For the second night in a row, their contributions helped the Cubs to victory, putting them on the brink of the team’s first World Series appearance since 1945. “They continue to
IBM, TUI Travel, MediaCom and ITN are among the brands taking part when The Online Influence Conference (OiConf) returns to Bristol for the second year running tomorrow (20 October). OiConf is the UK’s fastest growing social and mobile innovation conference. With events in Cardiff and Bristol, and plans to expand to London, Manchester, New York and Taipei, OiConf aims to deliver world-class content from industry leaders and internationally respected speakers.
Hashtags can play an important role in increasing the organic reach of your posts, but in order to maximize them, you need to know the best practices – i.e. where you should use hashtags and how many you should include. And as with all things social, those optimal strategies keep changing – there was little point using hashtags on LinkedIn, for example, till two months ago, when the platform enabled hashtag functionality within
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and —
TORONTO – The American League Championship Series was lost long beforeRyan Merritt slopped his way to 13 fingers-crossed outs, before Marco Estrada made a few mistakes too many, before the 48,800 that filled Rogers Centre for one final rowdy time left the building. By missing opportunities in the first three games of the series, the Toronto Blue Jaysleft themselves no margin for error against a Cleveland club that played with
Imagine what your relationships with your spouse, friends, family, or business partners and audiences would look like without trust. If those relationships even still existed, they’d probably be on thin ice, and it wouldn’t take much for them to fall apart. Trust is critical in every part of our lives. It’s the most important factor affecting content marketing and PR today, and the ways we build that trust have changed
Xbox has tag teamed with Twitter in a new social media campaign called #PartnerUp, looking to drive awareness around the launch of Gears of War. Gamers interested in winning a copy of the game and other ‘goodies’ are invited to tweet using #PartnerUp, whereupon the @XboxUK account will automatically accept their entry. In attempt to build the game’s community, the social network has been tapped. Mike Rapson, category manager, Xbox
Although influencer marketing has become a common strategy across many industries, many marketers still aren’t getting as much value as they could out of influencer collaborations. Even marketers who are effectively using influencers to communicate their messages and promote specific products within a campaign are often making the mistake of treating influencers as tools and a channel, rather than advocates. By neglecting to form a genuine relationship with influencers, these
