TORONTO — If the Toronto Blue Jays have their way, handing the ball to a starter with the season on the line will become a common thing in coming days. All we can say for sure right now, though, is that when they give it to Marco Estrada for Game 5, it will be with supreme confidence. The Toronto Blue Jays need a victory on Wednesday afternoon to extend the
As Nike-athlete and renowned golfer Tiger Woods continues to slip down the Official World Golf Ranking (ranked 802nd in the world at the time of publication) the sporting pioneer has unveiled a new series of branding. The TGR brand has been released as a replacement for Woods’ TW branding, with the design implementing the W in Woods reimagined as a tiger (or TGR) paw. On the Tiger Woods website, he said:
Until recently, using social media marketing strategies was a numbers game—the person who had the biggest number of followers on any given network reaped the most benefits for exposure. Now that social media has been around long enough, it turns out research is starting to show that large numbers do not necessarily mean more sales. And guess what? ROI suffers and sales don’t increase. So what really works? Micro-influencers. Macro-Marketing
Influencer marketing has developed significantly over the past several years. When first introduced, most marketers saw it as a gimmick—a valuable gimmick, but a gimmick nonetheless. Now, online marketers are starting to see influencer marketing as less of a “get rich quick” scheme and more as a viable long-term strategy for developing a brand (usually a personal brand). The key to achieving that long-term success is to see your influencer
Georges St-Pierre announced Monday that his contract with the UFC has been terminated and he is now a free agent. “Right now I’m a free agent,” the mixed martial arts superstar told Ariel Helwani onThe MMA Hour. “You heard it right. I’m a free agent. My lawyers terminated the contract with the UFC.” The 35-year-old vacated his welterweight title and took an indefinite leave of absence in December 2013 following
WET Global Event’s specifically designed water fountain in action at London Zoo this Summer When London Zoo took the decision to cease the sale of single-use plastic water bottles at the end of May as part of this year’s #OneLess campaign, they appointed WET Global Events to manufacture and install two bespoke water fountains. The fountains dispense the company’s clean, re-mineralised, alkaline drinking water product, Pure Ionic Water and are
In a world where every major social network counts more active users than the largest countries on Earth, it seems obvious that the only way to stay on top or move forward for your business is to join the social media fever. This means using social media platforms primarily for customer service and marketing. If you’re ignoring SMM, you’re falling behind as everyone is doing it (or learning how to)
Snapchat is the hottest social media platform for marketers in years. In a similar way to how YouTube, Vine and Instagram produced a portfolio of social media stars, it appears that Snapchat is following the same playbook fostering a new crop of digital influencers with millions of audiences. Being both a marketer as well as being part of the audience – I’m 21 – I’ve noticed a few trends and
Mike Leah is a professional poker player who has made millions. He is also a die-hard Toronto sports fan to the point he is forgoing the poker circuit right now so he can attend the Blue Jays’ home and away playoff games. When Joe Carter hit his winning homer to clinch the 1993 World Series, Leah, then 19, celebrated down the street from SkyDome at Wayne Gretzky’s sports bar. Like
Nescafé Original’s new brand campaign aims to inspire a younger generation of coffee lovers, with the help of the “Swooshy man”, a long-haired man who leaves the house feeling great. Created by Publicis London, “Swooshy man” launched on ITV last night to kick off Nescafé Original’s new “Leave like a legend” brand campaign. The brand is promoting its “double-filtered, fuller flavour”. Publicis London’s executive creative director Dave Monk said the agency
