If there’s one budget that gets cut when finances are tight, it’s marketing. The vehicle by which we drive interest towards our businesses, establish a tone of voice and pitch ourselves as experts often gets a rather raw deal. Thankfully, we now live in an age where anyone can become a digital marketing star. And the best news? You needn’t spend a penny – the only thing it requires is
If you want to get the attention of new customers and hold onto current ones, social media and inbound marketing should be at the center of your marketing plan. In the past, the best way to reach a customer was to push advertisements at them, but for some time now, this method is more effective when it works in tandem with other efforts. We hear all of the time that
The brand is celebrating its 50th anniversary by reaching out to consumers with athletes’ life-affirming stories. You’re crazy! That’s something extreme athletes—the ones who risk their lives climbing sheer granite rock faces and skiing down the treacherous slopes—hear all the time. But a new “Question Madness”-themed campaign challenges that simplistic take on why these adventurers do what they do, presenting a deeper and, frankly, more moving and inspiring picture of
Former UFC female bantamweight champion Ronda Rousey will attempt to reclaim her title against Amanda Nunes at UFC 207 on Dec. 30 in Las Vegas. The UFC 207 pay-per-view event takes place at T-Mobile Arena. “Ronda Rousey has been the biggest, baddest female fighter on the planet since we got into women’s fighting,” UFC president Dana White said on the “The Herd” on Wednesday. “Ronda had a bad loss, obviously,
Social-media influencers are the hottest trend to hit advertising in the last few years. According to a recent Ipsos study, 95% of branding professionals believe it is important for brands to engage with digital influencers. Unlike a solo commercial that comes from a production studio or media agency, each content creator is his or her own production and distribution line. This enables brands with a big opportunity to expand beyond
You know when they spend millions on building a ship, a big ocean liner, for example, and they launch it with a bottle of champagne and a huge fanfare? That’s what you should be doing with your brand on social media. Okay, the bottle of champagne may be pushing it a little, but the fanfare should be there. Getting your brand launched on social should be big, bold and purposeful.
To welcome Jaguar back to motor racing and allow members of the public to experience the excitement of the Jaguar Panasonic Formula E race car, global creative agency Imagination, in partnership with specialist VR production studio REWIND, has devised a first-of-its-kind fully immersive Virtual Reality experience for the Paris Motor Show 2016. The exhilarating seven-minute Formula E VR experience takes visitors on a multi-sensory journey through Jaguar’s racing heritage, challenging
OTTAWA – This will go down as a “remember where you were” kind of night. And when was the last time we could say that about anything involving theToronto Maple Leafs? At least with something positive. Auston Matthews didn’t just make history with a four-goal performance in his NHL debut on Wednesday, he lifted the spirits of an entire organization and its massive beleaguered fanbase. Afterwards, Mike Babcock labelled it his
Influencer marketing is an effective method to boost your brand’s visibility. Influencer marketing has become one of the hottest trends for marketers. And, there’s plenty of good reasons why. It’s a powerful and effective way to organically connect with prospective clients and build your brand’s awareness. But, how can you sell your CEO on becoming an influencer? Here are eight reasons why influencer marketing should be on your CEO’s radar. 1. It’s cost-effective.
It’s no longer up for debate: Influencer marketing should be considered as seriously as all other traditional advertising choices when drafting media plans for the year A study last year reported that that the average influencer marketing campaign received $6.85 in earned media value for every dollar spent on paid media–an impressive number indeed. But there’s more to quantifying return on investment of your influencer engagement than earned media value: What about
