Category BrandFIT Inc.

Apple’s Biggest Brand Competitor Just Blew Up

Samsung has announced that it is discontinuing its Galaxy Note 7 and its stock price dropped 3%. For weeks, news reports have been filled with stories of the smart tablet suddenly bursting into flame. Airlines and airports have reminded flyers not to pack the tablets in luggage and to turn them off (and keep them off) in-flight. Attempts to repair and replace the Galaxy Note 7 have ended in disaster,

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Cubs Rally Past Giants to Reach NLCS

4-run 9th inning ends San Francisco’s survival streak Kris Bryant tossed his glove high in the air, Jake Arrieta jumped over the dugout railing and the rest of the Chicago Cubs rushed to join the celebration. Pure revelry and a sigh of relief, all at once. World Series favourites since opening day, the Cubs took another step in their championship chase Tuesday night by rallying for four runs in the

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GoldieBlox Uses Influencers to Sell Toys to Young Girls

Toy brand GoldieBlox, focused on young girls, is using do-it-yourself videos to reach girls and their mothers. GoldieBlox introduced “Toy Hackers” last month, a light-hearted weekly DIY YouTube series showing GoldieBlox protagonists taking on a secret mission and building something out of household items — a pink piñata or a “flying carpet,” for instance — to save the day. “We incorporate everyday supplies like plastic cups into the show and talk to children through

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Don’t Waste Your Time On These 4 Social Media Marketing Tactics

Whether to check in with friends, get updated on the latest news or to reply to your page fans, chances are you use social media for business, pleasure or both at some point throughout the day. And, if you’re logging in, chances are you’re spending more time than necessary. Am I right? The fact is, managing social media for your small business so that you get results takes a great

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Blue Jays Clinically Dismantle Rangers En rute back to ALCS

TORONTO – The first time the Toronto Blue Jays partied this month, right after clinching a wild-card berth on the final day of the regular season in Boston, manager John Gibbons stood before his players and shouted, “watch out for this team,” as the corks started flying. Well, they’ve popped bottles twice more since then, vanquishing the Baltimore Oriolesin the wild-card before knocking off the Texas Rangers in a stunning

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Facebook Workplace Business Software Finally Launches To Take On Slack: Enterprise Social Networking, Anyone?

After a long time in testing, Facebook at Work has finally made its official debut today, rolling out as Workplace by Facebook. Facebook at Work has been in closed beta testing for the past 20 months and it now seems that previous rumors of an October launch were spot on. The enterprise-focused social networking and messaging service is now officially available as Workplace by Facebook, and it also brings a new

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How Influencers Are Redefining the Landscape of Social Media

Most people have probably wondered what it could have on their business if they suddenly got the recommendations of a great name. And if you did not ask that question, you should do it. Really. And not necessarily for the reasons you think! Apparently, brands have sought the favor of “trendsetters” forever. They sign big checks to use their image for a whole lot of products, the luxury car to

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Tennis Australia Unwraps New Brand Identity for Australian Open

Serving Man logo takes backseat to new AO rebranding, which aims to reflect the event’s wider entertainment proposition and appeal to digitally savvy consumers Tennis Australia has revealed the new identity of the Australian Open, a rebrand aimed at engaging new audiences and upgrading the brand mark not only to better resonate digitally, but to also reflect the sport’s wider appeal as an entertainment offering. Tennis Australia marketing manager, Jo

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It’s Official: Woods to Return at Safeway Open

Tiger Woods will return to competition next week, the PGA Tour announced on Friday. Woods had declared his intentions to play in theSafeway Open on Sept. 7, but that decision wasn’t official until Woods formally committed to the tournament. The Tour released a statement hours before the 5 p.m. ET deadline to enter, saying Woods would participate in the season-opening event in Napa, Calif. In his earlier update to his

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New Report Looks at Best Times to Post to Social Platforms by Industry

Every time I see one of those “best times to post on social media” posts, I always cringe a little. Not because they’re wrong – the authors have conducted research, looked at when people are most active online and matched that to engagement levels, the process makes sense. But the information is just too generic. You can’t say “every brand should post at 11am on Friday for best response” because it

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