The voting process for the All-Star game relies heavily on tweets, and the Heat’s Hassan Whiteside is not a fan.

“It’s more so a gimmick,” Whiteside said Thursday, via the Sun Sentinel. “I look at guys and they just do stuff to win the fans over, make jokes on Twitter to get people to vote for them. It ain’t got nothing to do really with talent.”

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This appears to be a shot taken directly at 76ers’ Joel Embiid who has sent plenty of funny tweets in an effort to be named an All-Star. He also posted a photo on Instagram with Whiteside in it with the location as “BBQ Chicken,” so there’s some reason for hostility on Whiteside’s part.

But Whiteside does make a point when he added, “People are going to vote for who they like. It’s more of a popularity thing.”

That couldn’t be clearer considering Zaza Pachulia has more All-Star votes than DeMarcus Cousins and Chris Paul combined. Nothing against Pachulia, he’s a fine player, but his 5.6 points per game don’t exactly scream All-Star caliber player. His votes are mostly coming in from his home country of Georgia.

Then there’s Jeremy Lin, who has only played in 12 of the Nets’ 38 games this season and somehow has more votes than Kemba Walker, who is sixth at his position in points per game (23.1).

The good news for Whiteside, however, is the NBA changed its voting process this season. Instead of the fan vote accounting for 100 percent, it counts for only 50 percent. The other half is separated into 25 percent from a media panel and 25 percent from the players.

Article Written by Jordan Heck of Sporting News