Video Content Will be King in 2017
2017 is looking like it will be the year of video. Statistics show that in 2017 online video will account for 74% of all web traffic and by 2019 video will account for 80% of all global internet traffic.
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Video provides higher engagement with content, stronger consumer attention and it improves your SEO. In fact, according to Comscore, using video on your website can increase the chance of a front page Google result by 53 times.
In addition to the above benefits, the following statistics show that video should be a necessity in your 2017 marketing plan.
- 78% of all internet users view online videos weekly.
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- 55% of internet users view online videos daily.
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- 33% of tablet owners watch an hour of video on their devices every day.
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- 500 million people watch Facebook videos every day.
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- 10 billion videos are watched on Snapchat every day.
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- 82% of Twitter users watch videos on Twitter.
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- 85% of Facebook videos are watched without sound.
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Video content is more visually appealing and easier to digest, viewers remember the content better than other types of content. In 2007 Online Publishers Association found that 80% of viewers recall a video ad they have seen in the past 30 days. 26% of viewers then look for more info about the product, 22% visit the product site, 15% visit the brand site, and 12% make the purchase.
- 45% of marketers believe video provides better lead generation.
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- 52% of marketers believe video provides better brand awareness.
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Using video in email boosts the benefits even more. In fact, studies show that just using the word “video” in an email the click-through rates increased by 65% and the number of subscribers that unsubscribed decreased by 26% when video was used in the email. Most important, click-through rates increased by 200-300% when a video was included in the email itself.
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- 67% of marketers found video marketing somewhat successful.
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- 18% of marketers found video marketing very successful.
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It’s time to add video to your marketing strategy!