Instagram was initially designed to allow people to share their personal photos with friends and family. However, Instagram has also been used effectively as a marketing tool. Currently, this social media platform has close to 900 million active users, with 20 million of such accounts being handled by business organizations.

But, even with this popularity and the immense marketing potential it offers, many are yet to maximize on it as a way to take their businesses to the next level.

Below are a few tips you can get to implement in order to market your business or brand on the Instagram platform.

1.Partner With Instagram Influencers

Using influencers has been a strong marketing strategy for many businesses on social media platforms. It has been proven to be one of the faster ways to reach out to your potential customers. Mostly, influencers leverage on their large following of users to push products and services for companies.

Remember, not all influencers are appropriate. Search for those that have an audience that is relevant to what you are selling. Partnering with the right ones is crucial to ensure that your products and services are pushed above those of your competitors

2. Consistent Posting

No one will want to keep tabs on a dormant account. So, to market strongly on Instagram, be on your users’ minds. Post informative content regularly and consistently to keep your followers informed daily.

A combination of great photos and action-orientated captions will definitely help you sustain a strong Instagram marketing. Besides, you can also get to use videos and the Instagram carousel feature for storytelling. Using different contents gives you the opportunity to maximize your reach on Instagram. Try using a mix of raw and already made content on your Instagram posts.

3. Carry Out Cross Promotion of Posts

Facebook, Twitter, LinkedIn and Snapchat are just some of the social media platforms you can use to promote your brand. It is now possible to link all your social media platforms. For instance, what you post on Instagram can also be seen on Facebook or Twitter.

Leverage on this as a way of getting to attract more audience. Promote your Instagram posts on other platforms and encourage people to follow you back on Instagram in order to see more of your content.

4. Leverage on Trending Hashtags

The power of Hashtags cannot be underestimated. Currently, Instagram has the Instagram Explore feature that permits users to find posts that are related to particular trending Hashtags. This can be a good way to reach out to a larger audience even if they are not following you.

Search for trending tags that are relevant to your brand and use them creatively and timely when posting your Instagram contents. You will be sure that lots of people will come across your posts.

5. Partner With Other Brands

Currently, lots of collaborations are happening between different brands as a way to spur growth. The aim of such collaborations is to be able to reach the untapped audience market and build strong relationships.

Start by searching for relevant brands which are within your business line. Create joint Instagram marketing campaigns that involve promotional giveaways and offers as a way to generate more sales.

For instance, if you are in the flower industry, you can get to partner with wedding companies to jointly promote your brands.

Article written by: Ashley Graves