Marketers tend to be very creative by nature, but this doesn’t always translate to the kind of creativeness needed to design marketing materials or develop eye-popping websites. While marketers are good at innovating big-picture campaigns, slogans, and ideas, the actual designs are generally reserved for, well, designers. And while you don’t want to let your design team go, there are a few simple things that can enhance your own design
Sprightly is a nifty little application for owners of small businesses or social media managers. The application allows you to use photos in your gallery, and quickly churn out fliers, greeting cards, catalogs, price lists or coupons. The interface is very streamlined, and it is possible to quickly create any of these kinds of content in four to six steps. The application is designed to allow owners of small and micro sized
Home Appliance Brand Will Run Campaign Featuring Nate Berkus, Padma Lakshmi Pirch, the high-end home appliance store known for letting its customers take a shower or heat up some eggs on premises, is opening a flagship in New York and it’s debuting a new campaign to spread the word. The retailer, which will open a 32,000 square-foot showroom in SoHo May 21, has tapped celebrities such as Nate Berkus, Padma
I’ve always been jealous of graphic designers. Their ability to transform a few photos and some text into a visually-compelling communication is both an art and a skill. There are plenty of applications around that provide the technical tools needed for great graphic design — starting with Adobe’s own Illustrator — but they are not only painful to learn, but they don’t help if you don’t have the talent to
A new exhibition at the British Library shows punk’s impact on graphic design from record sleeve art to fanzines and T-shirts. The graphic design of the late 70s punk movement is as much part of what we consider ‘Punk’ to be as the music and fashion. Underpinned by the same snarling anti-establishment attitude and DIY ethos, punk art and graphics have a rawness that comes from both the artists and
In 1970, the visionary “information architect” Massimo Vignelli and his design firm partner Bob Noorda created a manual that redesigned every visual element of the New York City subway system. It was a practical solution to a serious problem: by the late 1960s, the subway had become so unsafe and disorientating that stations had become breeding grounds for crime, and ridership had plummeted. Vignelli and Noorda’s manual organized the chaos
When Horizon Community Learning Center began planning their 20th anniversary celebrations several months ago, they knew they needed a new logo for their schools. Instead of hiring an expensive advertising firm, they looked instead to their own students in Graphic Design class. Students spent hours of their free time creating drafts and testing designs before a final look was chosen. “Our logo for the last 20 years and has served
Pixels Logo Design bags the most prestigious award in the graphics and advertising industry. Pixels Logo Design, a full service digital marketing agency that’s been in operation for more than a decade now bagged the most prestigious award in the graphics and design industry in a glamorous ceremony in Los Angeles. They have been dominating the digital media branding agencies ever since they started back in 2006 and with this
Impressed by his daily designs, we interviewed Filip Hodas, a 23-year-old DJ and graphic designer from Prague, on the way that he uses social media, the recent shift in his work, and how younger people can make waves in the digital world while still remaining independent. Not only were we able to inspect his mind-boggling landscapes and sceneries, but we also took a peek into his point of view regarding
THERE’S A RUMOR going around about minimal graphic design. “A lot of people say it’s really easy,” says Stuart Tolley, who runs a design studio in Brighton, England, called Transmission. “A lot of people say you just rely on Helvetica, or white space. And I completely disagree.” Perhaps you know, or are, one of these people who feels fatigued by how trendy it’s become for companies to use stripped down design
