Toronto 1 point up on both New York Red Bulls and New York City FC It’s a measure of how far Toronto FC has come that the team regained first place in the MLS Eastern Conference, tied a franchise record for points and still felt disappointed. Wednesday’s 0-0 tie with Orlando City, which came with a controversial red card for the home side, marked the third straight draw at BMO
A trusted brand recommendation is important when attracting the right leads. High-level influencer connections can help you connect with those prospects, which can make a significant impact on your visibility and sales. How can your brand gain more customers online? By forging the right relationships with individuals and business leaders. Daily conversations can help your brand could generate more recommendations, especially when it’s from a trusted source. Purchases based on
Do you need help getting started with your social media marketing strategy? Do you know what to include? Goals and objectives guide your social media strategy to help you successfully connect with your customers. In this article I’ll share what you need to include in your social media marketing strategy so it works from day one. #1: Identify Business Goals Every piece of your social media strategy serves the goals
SKIFT TAKE Many travelers are generally more open to using new technology than other groups. But the pay-off has to be clear and transparency is paramount for a campaign like this to work. — Dan Peltier Do travelers want to let brands analyze their facial expressions while watching videos of skydiving excursions or jungle treks through Maui? That’s the big question the Hawaii Tourism Authority and Expedia Media Solutions are
TORONTO – Wayne Gretzky walks into the Hockey Hall of Fame. He’s pulled a hat low over his eyes so as not to raise attention and paid the admission for he and son Tristan. They spend two hours perusing the exhibits in anonymity before eventually coming upon the interactive section where you can take shots at a screen. Tristan, aged 11 or 12, steps up. “He goes four for five
Lead generation, thought leadership and brand awareness are the three cornerstones of content marketing (Source). A stereotypical success manual for content creation and marketing doesn’t exist. It wholeheartedly depends on the current problem and finding a way to mitigate it. A report from Content Marketing Institute suggests that 30% of B2B marketers believe their organisation uses content marketing effectively. Here is a chart corroborating the respondents’ statements. The numbers are
A few weeks ago, Manhattan restaurant Springbone Kitchen saw a surge in new customers. Dozens came in and asked for Springbone’s strawberry rhubarb ice cream, and the restaurant knew exactly where they had come from. A day earlier, a foodie Instagram account had posted a picture of the flavor to its hundreds of thousands of followers. In May, Sam Eckstein and Jordan Feldman opened Springbone, a restaurant focused on bone
Sidney Crosby and the Canadians look as if they can’t be stopped. Canada has won 14 straight games in best-on-best hockey tournaments since losing to the U.S. in the preliminary round of the Vancouver Games in 2010. World Cup of Hockey: Schedule, results & standings Like the Americans in Olympic basketball, the Canadians simply seem as if they’re on another level against the rest of the world. Team Europe, though,
Monday night’s Trump-Clinton match-up was the “most tweeted debate ever.” That’s according to Twitter, which crunched the numbers immediately following the debate. The raw number of tweets is not available, but Twitter said it exceeded the 10.3 million messages sent about 2012’s first presidential debate. Social media use has grown in the past four years. Recent polls also showed heightened interest in the debates this year. Television ratings for the
The young stars of social media are offering brands a lower-cost and more effective alternative to traditional celebrity or media endorsements. Getting influential people to endorse a brand used to involve little more than plonking a smiling, glamorous actor or footballer in front of a camera and asking them to say a few nice words in return for bags of cash. Well, almost. But that was before the new breed
