Are you just getting started with social media marketing? Wondering how to create a plan for success? Establishing a social media presence doesn’t have to be a daunting task. In this article, you’ll discover four tips to get your small business started with social media marketing. A well-planned approach to social media always works better than random social media activities. Your plan should inform all of the activities that you’ll
Canada Goose is using its fall/winter campaign to inspire people to get “Out There.” Debuting Monday, the campaign will include a short film shot in Newfoundland that features model Crista Cober and Vikings star Travis Fimmel. Two 15-second versions of the film will also run. The idea is to use the wide, rugged landscapes to highlight the type of environment that Canada Goose’s jackets are made for, as well as the brand’s positioning
Chris Bosh has decided he’s ready to play for the Miami Heat again. He’ll soon find out if the Heat agree. Bosh, whose last two seasons were cut short by blood clots, said in a podcast released Wednesday that he’s healthy and plans to be with his team for training camp that starts Sept. 27 in the Bahamas. He said he has not been cleared to play, and did not
In a quote that’s been referenced many times since, Snapchat CEO Evan Spiegel, during an interview at last year’s Cannes Lions Festival, said that Snapchat “really care[s] about not being creepy” in regards to the possible introduction of more in-depth – but possibly more intrusive – ad options. The statement triggered warning bells in the minds of advertisers who’d been waiting for the platform to introduce more advanced ad targeting and analytics –
Managing a brand’s social channels is about more than just coming up with witty posts. You’ve got to ensure that your message is on-point, that you’re reaching key influencers, and that you’re generating a return-on-investment (ROI) for all of your marketing and sponsorship campaigns. Although this process may sound daunting, social listening tools can help you track your interactions across all mediums so that you’re always one step ahead of
Chevrolet is launching a global marketing campaign that encourages consumers to have a positive outlook on life. “Fueling Possibilities” includes a tool using the IBM Watson platform that helps guide users toward activities for their next adventure. Commonwealth//McCann and The Martin Agency helped develop the concept in conjunction with Chevrolet. The Chevrolet Global Positivity System is a mobile and desktop Web site that evaluates users’ social media presence to gauge
WASHINGTON — The NHL is overhauling its concussion monitoring system. Deputy Commissioner Bill Daly said the league will have four concussion spotters watching all games from a centralized location in either Toronto or New York, as well as spotters at each game to check for visible symptoms. Those spotters will have the authority to have players removed from games. “It’s a pretty major revamp from what it was last year,”
For brands, reaching the point where curious shoppers turn into loyal customers is the ultimate reward for their product, marketing and sales efforts. If a deal was once dependent on a handshake between two individuals meeting face-to-face, it now involves a more complex endeavor, one defined by transcending borders coupled with the importance of individual power of choice, and of course, the need for customer retention to generate revenue over
One of Burger King’s stickers Today Apple will be rolling out its iOS 10 update, and, with it, comes a shot across Facebook’s bow: Apple will be opening a dedicated app store for iMessage, its messaging service. Apple has not revealed plans for chatbots, but its iMessage store will have virtual stickers and new animated features. And brands smell an opportunity: Disney, Burger King, Mario Bros., Toyota and Betty Boop will all be
Nike has signed world No. 1 golfer Jason Day to a new deal to wear its shoes, apparel, and hat, ESPN’s Darren Rovell first reported on Tuesday. Terms of the deal were not disclosed, but one source told Rovell that Day will earn north of $10 million per year from Nike to wear its swoosh. As Rovell noted, Nike’s decision in August to no longer make golf equipment wound up
