Celebrities will be Schmoozing at These Glamorous TIFF events

The backdrop for parties in Toronto come TIFF time may seem dull when compared with the seaside vistas of Cannes – or even the rugged mountainous setting at Telluride. But the parties that spread across this glorious city pack a unique punch all their own, becoming as much a part of the festival as even the films themselves. This year will be no exception. With nearly 300 features being screened

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Colin Kaepernick continues anthem protest; other 49ers, Rams join

  SANTA CLARA, Calif. — San Francisco 49ers quarterback Colin Kaepernick‘s protest of racial oppression and inequality in the United States continued before Monday night’s 28-0 win over the Los Angeles Rams. For the second game in a row, Kaepernick and safety Eric Reid knelt during the song while teammates Antoine Bethea and Eli Harold stood and held up their right fists. “I think it’s become so blatantly obvious that

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Instagram now lets everyone filter comments using blocklists, will show friends’ comments first

Instagram today is rolling out a feature to all its users that will allow everyone to decide for themselves how they want to moderate comments on the photo-sharing service. First launched for business accounts in July, the social network is now making its default and custom comment keyword blacklists available to all users. This new feature will allow people to either enable a filter that will automatically block a default list of words to

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A First Crack at Predicting the 2016-17 NHL Standings

The beauty of hockey, like many sports, is that the equation for how we define success is reasonably simple: We care about wins. The way to earn wins is by scoring more goals than the other team. Because of that, much of the focus on hockey analytics – regardless of complexity – is spent examining the things that drive goal differentials. The cruelty of hockey is in the fact that

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Up Close With the iPhone 7 and iPhone 7 Plus

Here we are in a post-headphone jack world. I don’t know about you, but I expected thing to feel different, like that part in the Wizard of Oz when Dorothy sees color for the first time. But there you have it. These things take time. And we’ll see whether other companies follow suit – though the company certainly has a pretty strong track record for ushering out other technologies. That

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4 Ways Video Can Propel Your Social Media Marketing Performance

  Your social media catalogue might be brimming with options but the marketing outputs often seem less than satisfactory. While written content is good to share, social platforms are actually getting saturated with the same. There has been an influx of writers and every genre is being covered with precision. Therefore, it is imperative to opt for approaches other that the conventional realms of posts, articles and written snippets. The

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How to Market Your Business With Instagram Stories

Like it or not, the way we use social media is changing. And Instagram knows it. The photo-sharing network recently launched its most significant and talked-about feature to date: Instagram Stories. It allows users to share—in a slideshow format—photos and videos that then disappear after 24 hours. Yes, you’re right, it does sound a lot like Snapchat, which has been at the forefront of a shift toward ephemeral, transient posting

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Honest Tea uses influencers and BuzzFeed to reach young moms

When Dan went on his first date with Krystal, he was on crutches. And she was dressed like a clown. While that may not sound like an auspicious start to a relationship, the two lovebirds ended up staying up all night. They, along with two other couples, share their first-date experiences in a BuzzFeed ad for Honest Tea called “Couples Get Refreshingly Honest About How They Met.” The video, posted yesterday, has already been

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Why Marketers Fail at Influencer Marketing (Report)

Influencer marketing has been one of the dominating trends in social media and marketing this year. However, marketers are still discovering how to best utilize influencer strategies, not to mention navigating the disconnect between brands and influencers. According to the 2016 “Measuring Influencer Marketing” report from software provider GroupHigh, there are a few core issues that result in this lack of understanding. The most significant and persistent challenge in measuring

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US Open 2016: Schedule, TV coverage and live streaming for Tuesday

On Tuesday, Serena Williams will play in just her fourth singles match since winning Wimbledon. With no glaring upsets on the tournament’s opening day, the US Open will continue on Tuesday. The top players in action will include Serena Williams and Andy Murray for the women and men, respectively. Williams is the top seed and is trying to hold on to her ranking as the top women’s singles player in

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