Raonic wins first-round match over Brown at US Open

Canadian tennis star Milos Raonic advanced to the second round of the U.S. Open with a straight sets win over Germany’s Dustin Brown on Monday. Raonic, of Thornhill, Ont., fired 15 aces to Brown’s two and totalled 41 winners en route to the 7-5, 6-3, 6-4 victory. Earlier Monday, Vancouver’s Vasek Pospisil earned his first Grand Slam victory of they year, downing Slovakia’s Jozef Kovalik in straight sets. Raonic ran

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7 Ways to Build Your Brand With Social Media Marketing

It doesn’t matter whether you want to sell your products or want to get more visitors to your site there are no other options but to build your brand. A recent Marketing Budgets 2016 Report research on marketing from e-consultancy shows that 72 percent of brands plan to invest more intensely in digital marketing in this year. It helps them to get new supporters and assemble brand notoriety. Online networking

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Fashion Brands That Exploded On Social Media

Developing your fashion mogul dreams into reality can be a long, difficult process. The ever-evolving industries of fashion and social media both require deep research and trend insights to remain on the top. For established brands, this is simply accomplished by creating social media brand accounts and a little creative marketing to make existing fans aware of your new pages. But what if you’re a new clothing brand? Who has

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Ariya Jutanugarn wins LPGA’s Canadian Open

Ariya Jutanugarn rebounded from disappointment at the Olympic Games to win the LPGA’s Canadian Open on Sunday. Knee pain forced the 20-year-old from Thailand to withdraw during the third round of the women’s golf tournament in Rio, where women’s golf made its Olympic debut. Jutanugarn was the leader after the opening round there. She almost pulled out of this week’s US$2.25-million Canadian Pacific Women’s Open, but was glad she didn’t. “My knee hurt so bad last week, but

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Las Vegas Desert Knights? NHL team files for trademarks

Potential team names tie in to ownership group Las Vegas’ NHL team is one step closer to ending its identity crisis. The league’s newest expansion club filed trademarks for several team names, including the Las Vegas Desert Knights, according toSportsLogos.net. Other names include the Las Vegas Golden Knights, Las Vegas Silver Knights and variants of the aforementioned names without “Las” in them. The “Desert Knights” appear to be a front runner. Moniker Privacy

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Influencer Marketing from Adidas: “Big Brother” in Rio Attracts Lots of Attention

The Adidas influencers meet tennis legend Steffi Graf (fourth on the left) in Rio With its influencer marketing idea at the 2016 Olympic Games in Rio, Adidas has reached an audience of millions: 20 models and bloggers with large followings on Instagram, Facebook and Snapchat shared posts with the world from the Olympics from a “Creators’ House” for Adidas. Model Lena Gercke and Fashion blogger Caro Daur, both from Germany,

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The Impact of Instagram Stories on Influencer Marketing

Early this month, Instagram launched Stories, a “‘new” feature that enables users to create stories–a feed of photos and videos complete with your own doodles, captions and stickers, and displayed for 24 hours only. Sound familiar? That’s because it is. In what can only be seen as a fairly shameless copy, Instagram Stories replicates pretty much everything people love about Snapchat’s feature of the same name. When confronted with claims

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Tanger Outlets to Make NASCAR Debut with Sponsorship on Truex Jr.’s Toyota at Richmond

Tanger Factory Outlet Centers, Inc. (NYSE: SKT) will be the primary sponsor on Martin Truex Jr.’s No. 78 Furniture Row Racing Toyota for the Federated Auto Parts 400 Saturday night Sept. 10 at Richmond International Raceway. The red, black and gray paint scheme that will be adorned on Truex’s Tanger Outlets Toyota Camry will be showcased at NASCAR’s final Sprint Cup Series race before the 10-race Chase playoffs begin. The

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Crosby to captain Canada at World Cup

TORONTO — Hockey Canada is going to mine a gold-medal leadership group for the upcoming World Cup of Hockey. Sidney Crosby will once again serve as captain for Team Canada, joined like he was at the 2014 Sochi Olympics by Jonathan Toews and Shea Weber as alternates. It seemed only fitting, given Canada’s success in Russia, that the defined leadership group would be given the honour once more at the

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How to Achieve Social Media Marketing Success

The world of technology has experienced a paradigm shift, and businesses are aligning themselves with the changing trends. As everyone knows, social media has had a big hand in this transition. It has gained wide attention among businessperson and company owners alike. And it’s the best way to attract customers to your business. While success in social media is the dream for every startup, there are still many companies who are struggling to create an

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