What does Swarovski, Louis Vuitton and Guccihave in common? Apart from the fact that they are all luxury brands, which is obvious, all these brands tried influencer marketing and emerged as pros. Gucci hired top social media influencer and graffiti artist, Trouble Andrew, to take over Instagram and Snapchat during Milan fashion week. The idea was a big hit and helped Gucci infuse zany street-side designs in their label. Many
It may not be possible to catch all the best moments in a single day of the Olympic Games—but we’re going to try. Every day, we’ll award titles for standout achievements at (and around) Rio 2016, achievements that may or may not be recognized on the podium (and may or may not even be of an athletic nature). Here are our picks for Day 9. The gold medal for
Canada has strong contenders in canoe, kayak and track & field events Monday Monday’s another full day of competing at the Rio Olympics. Here are four events in particular that you won’t want to miss. (Remember all of these events are live streamed on cbc.ca/olympics and on the CBC Rio 2016 app. We’ve also indicated what channel to watch if you want to view it on TV). Canoe/Kayak: Mark Oldershaw and Adam
It’s a well-known fact that marketing isn’t an easy job. Marketers have struggled for decades to effectively promote their products or services to a fickle audience according to the latest trends. Even the most seasoned marketers can attest to the fact that it’s hard to keep up One thing that has remained constant all through the years is the fact that building relationships is the key to successfully market your
Several medal opportunities for Canada It’s Day 7 at the Rio Olympics, and there’s a ton of Olympic action to watch, including several Canadians in competition. Here are six events that are worth your time on Friday: Rowing: 3 Canadian crews in contention Rowing events have been plagued by inclement weather so far, which has led to full schedules on days when they manage to get onto the water. Friday
Top shots from the Rio Olympics (Ian MacNicol/Getty) Penny Oleksiak now stands alone in Canadian Olympic history as the only Canadian to win four medals in one Games with a gold medal-winning tie with American Simone Manuel in the 100-metre freestyle on Thursday night in Rio. Ellie Black is Canada’s best-ever Olympic gymnast. (Elsa/Getty) The Haligonian was aiming for a top-eight finish heading into Rio, but instead landed in a very
Bringing buzz to Samsung and Coke Men are also mentioning McDonald’s and Omega. rinklr is keeping an eye on a few things around social media and the Olympics for our coverage in the next couple of weeks. Today their research reveals how the Summer Games’ official sponsors from Aug. 2 through Aug. 8 fared across Twitter, Instagram, YouTube and Google+, etc., studying hashtags, keywords and social handles for activity. It’s
The UFC champion’s approach is not for the faint of heart, but it does work. And it seems to be genuine. If you’re unfamiliar with Conor McGregor that means you’re probably unfamiliar with the Ultimate Fighting Championship (UFC), the company bought in 2000 for $2 million and recently sold for $4 billion. (How’s that for an exit?) McGregor is the current UFC featherweight champion since his loss to Nate Diaz in March was a non-title fight and is arguably
The Rio Olympics are underway, and Thursday has a jam-packed calendar of events to watch, many with Canadians involved. Here are four big ones worth your attention. Artistic gymnastics: Women’s individual all-around The U.S. super team of Gabby Douglas, Aly Raisman, Laurie Hernandez and Simone Biles has already locked up the gold in the team event, but there’s more hardware on offer in the individual disciplines. All eyes will be on Biles, the
Despite criticism over the site of the course and a string of high-profile withdrawals on the men’s side, the return of golf to the Summer Games may just surpass expectations Rickie Fowler of the United States hits a tee shot during a practice round. PHOTO: ANDREW BOYERS/REUTERS By now, you may have heard a few things about why golf’s return to the Olympics hasn’t quite gone as planned. Organizers took
