Using Social Media Influencers to Market Your Business

Social media is not the place for direct selling — people scroll down their Facebook and Instagram pages to see exciting new content, whether it’s for entertainment, educational or social purposes. Social media users want to see something they can talk about with their friends, and the basic purse that you’re looking to buy from Amazon isn’t exactly the most interesting news to share. Despite that, social media can be

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3 Olympic events to watch Wednesday

Nestor, Pospisil look to advance to final; Condorelli medal hopeful Canadian Daniel Nestor, left, and Vasek Pospisil can clinch a medal with a win in the men’s doubles semifinals on Wednesday. © Ryan Remiorz/Canadian Press The Rio Olympic Games are in full swing, and Canada will be competing in several events on Wednesday. Rio 2016 Olympics Games schedule Here’s a look at three events involving Team Canada that should be worth your time:

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#Rio2016: Best moments from Tuesday

Michael Phelps’ game face was one of the popular memes trending on Tuesday at #Rio2016. © @nascarcasm/Twitter Aside from the greatness that was #PhelpsFace and the weirdness of the green pool, what else were people sharing and snapping about on Tuesday? First, some good news. Dutch cyclist Annemiek van Vleuten’s nasty crash early in the Games had fans concerned for her health. But according to her tweet, she’s already on the

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FTC to Crack Down on Paid Celebrity Posts That Aren’t Clear Ads

The agency says brands and the social media stars who promote their products need to be more transparent about sponsored content Another one ! @ciroc 🍏!! Celebrate success right the only way !! The 🔑 is celebrate responsible ! cc @iamdiddy ! #MAJOR🔑 #JULY29!! A photo posted by DJ KHALED (@djkhaled) on Jul 19, 2016 at 2:27pm PDT Snapchat star DJ Khaled raves about Ciroc vodka. Fashion lifestyle blogger Cara

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McDonald’s to be first brand sponsor on Pokémon Go

McDonald’s will be part of the Pokémon Go launch in Japan, with the brand to be the first advertiser to test out the game’s new sponsored locations feature. McDonald’s Japan confirmed the collaboration, which will mark the first foray into advertising for Pokémon Go, which has seen a huge wave of popularity since launching in Australia and the US two weeks ago. Techcrunch is reporting that the sponsorship will see

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How Canada’s athletes fared Monday in Rio

A pair of bronze medals push Canada’s overall haul to four       Canada took home a pair of bronze medals on Monday, as the women’s rugby sevens team capped off their sport’s Olympic debut in style while Kylie Masse kept up the momentum in what’s already been a successful Games for Canada’s swim team. Here how all of Canada’s athletes fared on Monday. Bronze in rugby 7s Women — Canada lost

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How To Crush Your Social Media Like The UFC

The UFC has 20 million followers across all social media channels, 80 brand accounts, and they use paid media, branded content, sponsorship integration and influencer marketing to successfully market their product. Their most recent event, UFC 200, was one of the most successful in UFC history, with over 13 billion impressions. They had 3.2 million engagements onFacebook FB +0.59%, 246 million impressions on Vine, their custom UFC 200 emoji was

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Master many disciplines for a top-notch event

To ensure your business successfully organises an event, there needs to be thorough planning and management of a diverse range of disciplines. As the organiser, you will need to utilise skills from sales and marketing for your advertising. You will also need to be across project and financial management, logistics, and health and safety. Preparing for the unexpected is also critical.  Whether you’re making your way in the event management industry or have taken on

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Canada stuns U.S. in men’s volleyball at Rio 2016

Canada surprised the fifth-ranked United States with a 25-23, 25-17, 25-23 straight sets victory in a rollicking affair at Rio. RIO DE JANEIRO — Canada’s men’s volleyball team may have lulled the competition in to a false sense of confidence. The Canadians defeated the United States 3-0 in the men’s volleyball opener for both teams Sunday at the Rio Games. This is Canadian team’s first Olympic appearance since the 1992

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Social Media Success: 10 Things Marketers Can Learn from Netflix’s Social Strategy

Social media (along with the entire digital environment) is constantly changing. Internet users are becoming increasingly fickle and the battle for their attention is becoming fiercer by the minute. Keep up or get out. How can you make social media work for your business? By building a strong online presence and offering your clients what they want, even before they realize they want it. You are probably wondering how you

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