Not only is he out of the Olympics, Roger Federer’s season is over

Roger Federer of Switzerland falls over during his men’s semifinal singles match against Milos Raonic of Canada on day twelve of the Wimbledon Tennis Championships in London, Saturday, July 9, 2016. (Clive Brunskill/Pool Photo via AP)   Missing the Rogers Cup was one thing. It turns out tennis legend Roger Federer will miss a lot more than that. The Swiss star, who turns 35 in a couple of weeks, just

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Adidas Is Trying to Take Over the Sneaker World Through Social Media

Adidas is winning. Unequivocally. No matter which side of the sportswear fence you sit on, it’s difficult to deny that within the last 18 months the brand with the three stripes has raced to the top of the pile. After snatching Kanye West from Nike and undergoing an overhaul of footwear output, apparel, and key collaborations on the Originals side of the brand, Adidas is enjoying a run of success

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Here’s a list of all the issues surrounding the 2016 Rio Olympics

Every host nation has dealt with its own series of problems throughout the history of the Olympic Games. It seems, however, that Rio de Janeiro is having more than most. So with the opening ceremony just a week-plus away, here is a list of all the issues facing Rio in advance of the Olympics, which begin on Aug. 5. Zika The first and most consistent issue is the Zika virus,

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Canada to send 313 athletes to Rio Games

The Canadian Olympic Committee has announced Canada’s full 313-athlete team for the Rio Olympics. The large Canadian contingent is made up of 187 women and 126 men ranging in age from 16 to 56. Ontario is the most represented province with 132 athletes, followed by British Columbia (68) and Quebec (54). The oldest athlete on the team is 56-year-old Lesley Thompson-Willie, coxswain of the women’s eights rowing team. She will

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Fix Your Social Media Strategy by Taking It Back to Basics

A recent CMO Survey indicates that marketers plan to double their spending on social media in the next five years. YetIBM’s C-Suite Study reports that nearly half of CMOs believe they are not prepared to manage the challenges of social media. This disparity highlights an important, and potentially costly, problem: Marketers continue to increase social media spending, yet many are still uncertain about management, strategies, and integration. A quick Google

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What The 10 Most Viewed Sports Events Tells Us About Our Bond With The NFL, NBA And College Sports

When you think of the most watched sports events of 2016 to date, surely you will envision the Super Bowl as number one as it has been for years. That historical fact remains true. But are you so sure about the next nine most watched television games this year? When you also think of the tremendous popularity of the NCAA Basketball Tournament, affectionately known as March Madness, you would surely

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Milos Raonic facing easier path to Rogers Cup title

Canada’s Milos Raonic doesn’t feel any type of relief now that world No. 2 Andy Murray won’t be in attendance at this week’s Rogers Cup in Toronto. Raonic suffered his sixth straight defeat to Murray earlier this month in the final at Wimbledon. The Briton has beat Raonic four times this year, including the semifinals of the Australian Open, quarter-finals at Monte-Carlo and the finals at the Aegon Championships just

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FC Barcelona Ranks As The Top Sports Team On Social Media

The National Football League is the richest sports league in the world with 27 NFL teams landing on Forbes’ recent look at the 50 most valuable sports teams, including the Dallas Cowboys who ranked first at $4 billion. But when it comes to global reach, NFL teams can’t touch their brethren that play the other brand of football. The NFL’s 32 teams have a combined 141 million followers on social

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How Event Marketing Brought This Startup’s Message & Product To The People

Eyal Levy created a new generation of beanbag chairs. Unlike the 1970s-style bag of beans that graced many paneled basements of the era, Levy’s Yogibo line combines the support of a pillow with the form-fitting properties of a beanbag. His products are visually appealing, but an online storefront wasn’t enough to generate the sales he wanted. “Our products are known to be exceptionally comfortable,” says Levy. “Since this is a

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NBA pulls 2017 all-star game from Charlotte

NBA commissioner Adam Silver has reportedly opted to move the 2017 All-Star Game out of Charlotte due to anti-LGBT laws. (Andy Lyons/Getty Images)   The NBA is moving the 2017 all-star game out of Charlotte because of its objections to a North Carolina law that limits anti-discrimination protections for lesbian, gay and transgender people. The league had expressed its opposition to the law known as HB2 since it was enacted

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