Since the early 2000s, brands have experimented with social media platforms and networks to communicate with customers and prospects — first through weblogs, then eventually through social networks such as Facebook and Twitter. Although the capabilities and sophistication have continued to evolve, at its core, social media has remained a platform to facilitate human-to-human communication. But then the robots moved in. Robots, though more specifically virtual robots or chatbots powered

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Last month, my team of 3 women: myself, my chief branding officer Maggie, and our summer intern Lila threw my company’s first Manhattan event to introduce our ethical fashion brand to my network of Manhattan’s influencers and investors. Our intent was to share with a room of my biggest supporters, the inspirations behind what we’ve built, and to come together as a community to brainstorm how to execute our vision (coughs: we

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Last month, my team of 3 women: myself, my chief branding officer Maggie, and our summer intern Lila threw my company’s first Manhattan event to introduce our ethical fashion brand to my network of Manhattan’s influencers and investors. Our intent was to share with a room of my biggest supporters, the inspirations behind what we’ve built, and to come together as a community to brainstorm how to execute our vision (coughs: we

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Detroit Red Wings center Brad Richards celebrates his goal against the Tampa Bay Lightning during the third period of Game 2 in a first-round NHL hockey Stanley Cup playoff series Friday, April 15, 2016, in Tampa, Fla. (AP Photo/Chris O’Meara)   Forward Brad Richards is retiring after 15 NHL seasons during which he established a reputation for offensive consistency and won two Stanley Cup championships. Following one season with Detroit,

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Do you handle marketing and communications management for your brand? Are you a small business owner looking for new and creative ways to expand your customer base? Do you have social media platforms to promote your product line but you’re not sure how to effectively boost your campaigns? If you’ve answered “yes” to any of these questions, you’re not alone. These are common issues faced by entrepreneurs and business people

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Poker players, the “November Nine,” pose after the final table is determined for the World Series of Poker Main Event, just after midnight in Las Vegas, Tuesday, July 19, 2016. From left are Jerry Wong, Griffin Benger, Vojtech Ruzicka, Fernando Pons, Qui Nguyen, Cliff Josephy, Michael Ruane, Gordon Vayo and Kenny Hallaert. (Steve Marcus/Las Vegas Sun via AP) LAS VEGAS (AP) — A Long Island poker veteran has emerged as

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Tiger Woods has withdrawn from the 2016 PGA Championship, making official that the 14-time major champion will not compete in any of golf’s four majors this year as we near the one-year mark since Woods last played competitively. The PGA of America announced Woods’ withdrawal with the release of the final full field for next week’s PGA Championship at Baltusrol in New Jersey. Harold Varner III will replace Woods in the

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Celebrity women are absolutely dominating social media when it comes to personal branding nowadays, and Selena Gomez is the queen bee of digital buzz. According to measurement company D’Marie Analytics, the top six social influencers are either female pop stars like Gomez, Rihanna, Beyoncé and Taylor Swift—or their last name is Jenner, and first name is either Kendall or Kylie. Gomez currently stands in the No. 1 slot and, per D’Marie,

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LOS ANGELES BizBash Live: The Expo took over Los Angeles’ California Market Center on July 13, and included a packed lineup of smart speakers at the Event Innovation Forum downstairs from the buzzing exhibit floor. With speakers representing such thought-leading organizations as Google, Salesforce, and even the White House the program offered a range of provoking takeaways including these big ideas.   1. “Focus on the user and all else will

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The Chronicles of Stanley is an occasional series this summer that tracks the Pittsburgh Penguins as they each get their special alone time with the Stanley Cup. Phil Kessel was next in line to enjoy his days with the Stanley Cup after Pittsburgh Penguins captain Sidney Crosby had some fun over the weekend. On Sunday, Kessel celebrated in his hometown of Madison, Wisconsin with friends and family, with sister Amanda,

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